Mission And Vision

Mission and Vision

The definition of the mission of any business profoundly affects the distribution of resources and profitability and survival of the company in the long term, the mission statement is based on a careful analysis of the benefits sought by today's and potential consumers, as well as an analysis of existing and expected environmental conditions. The long-term vision of the company, incorporated in its mission statement, sets limits for all decisions, objectives, and subsequent strategies.

The mission statement should focus on the market or markets that the company seeks to serve, rather than the good or service offered. Otherwise, a new technology would be able to quickly turn the good or service obsolete, and the mission statement irrelevant for company functions.

Kraft Foods is a company known for its presence in the industry food. The success of Kraft Foods is the result of a tradition of quality and service, the result of over 110 years dedicated to the careful preparation of the best products.

Millions of times a day in many places around the world, consumers enjoy a broad portfolio of Kraft products. 98% of North American households have Kraft brands in their pantries and refrigerators. Kraft Foods Group (2014).

Mission

“To be North America's best food and beverage company”. Kraft Foods Group (2014).

KRAFT's mission is to become the world leader in the food industry, that the most important groups perceive them as first choice of consumers, the preferred employer for its employees, an organization responsible and credited for the community, for its investors a company with sustained growth or the indispensable partner for its customers.

Vision

“Helping People around the World Eat and Live Better”. Kraft Foods Group (2014).

Kraft seeks to satisfy consumer needs through unique ideas to help ensure that food be more pleasant, healthy and easy; offering a wide range of delicious and healthy options, as well as helpful advice and innovative solutions; it is a positive force that contributes to the development of the regions in which it is present.

Values:

Innovation: Meeting real needs through original ideas

Quality: Comply with the commitment to deliver the best

Security: Ensuring high standards in everything we do

Respect: Caring for people, communities and the environment

Integrity: Doing what is right

Open: Listen to the ideas of others and encourage open dialogue

Kraft Foods Group (2014).

These six values express what the company represents. Defines their behavior and commitment to the people working with them, people that invest in them and purchase its products.

Kraft emphasizes that actions speak louder than words, and also share these values:

• We inspire trust.

• We act like owners.

• We keep it simple.

• We are open and inclusive.

• We tell it like it is.

• We lead from the head and the heart.

• We discuss. We

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