Moda y estereotipos

The Mode and stereotypes

Every generation identifies for certain characteristics, in the way of dressing and of behaving, these differences appear for the environment in which it is lived in this instant, these particularities that are generalized in the way, can name as "stereotypes"

In if the stereotype, it is to take certain features of an object or person in order to improve the social relations, these they can be taken by economic ends(purposes) by the advertising, to offer physical and psychological features of some prominent figures, presenting them as models to continuing and using to introduce products, ideas, conducts and habits. This one is one of the reasons for those that frequently in the propagandas it is possible to observe to actors, singers, sportsmen; offering different products.

The mass media, specially the advertising of the television and the cinema, owe his great popularity to the indirect utilization of certain images, which the best promote like. Good example of this is to remember the big heroes of the screen, which generally are high, strong, of clear eyes and the most quoted actresses are those of “better body "; it is say the thin ones, of big chests etc. But much is not spoken about the real beauty; of the interior beauty.

This way the major persons leak out stereotypes on the femininity and the masculinity, the racism, the socioeconomic discrimination, the cultural, religious, academic values, all that in order to perpetuate the power in certain features.

In order that beech mode two elements are needed (specified):

1. The “innovation”

2. The knowledge of which it is a question of something temporary.

The mode crosses to every moment different changes that are based on cultural stereotypes, since

For example:

The desire to escape

To the teenagers it likes to discover new things. Because of it, they are interested in discovering new emotions; search more than at all the entertainment.

The rebelliousness

The teenager is rebellious for nature, imports neither the epoch, nor the place.

The technology

The mode not only refers to the way of dressing, but also to the appliances that they possess, the most frequent clients of the new cellular ones, they are the young persons.

The groups of music and the actors

To the instant which the young person seeks to join to the company (society), a model imitates to continuing and the most frequent are the popular prominent figures of the moment.

The Gothic ones

They are a way of being and feeling.

As a species of social tribe, these young persons are characterized by his individual aesthetics by black clothes and pale faces; also they are related to the whole mode vampires that rather are in the habit of being the cap that covers his real way of being. Basically, the Gothic ones differ with other trends or modes, for his particular musical tastes, listening to bands of European origin, which they accompany with an aesthetics defined well since it is the use of the black in the clothes and the pale faces, though also they use the red one in his gown.

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