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Presentaciones efectivas.

maferlc94Ensayo11 de Febrero de 2016

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Name: María Fernanda López Caso

ID: 2641052

Subject: 

Effective Lectures Seminar

Teacher:

Lorena Ocampo Gómez de Silva

Module:

  1.  Introduction to Effective presentations

Activity:

Homework 3

Date: September 1st, 2015

Bibliography:

Plataforma Blackboard, Tecmilenio University. (2015). Retrieved September 3th, 2015, from Effective Lectures Seminar: http://bbsistema.tecmilenio.edu.mx/webapps/portal/frameset.jsp?tab_tab_group_id=_2_1&url=%2Fwebapps%2Fblackboard%2Fexecute%2Flauncher%3Ftype%3DCourse%26id%3D_222407_1%26url%3D  

Objective:

Analyze the principals of design.

Procedure:

  • Read the topic.
  • Search about Paul Rand and his work.
  • Select a book that he advertised and analyze it.

Results:

  • Research information on Paul Rand and his work.
  • Select one of the books he advertised, analyze his work.

 [pic 2]

Prejudices

  • Provide the analyzed picture and discuss the presence of the principals of design mentioned in class:

Figure-Ground

The most important thing of this cover is that it was the favorite of Paul.

The second part is how the cover catchs the attention of the people, how the central picture (tha dark one) shows the face of the author.

Balance

It has a perfect balance, the picture is the biggest in the cover, it has a percet size and position, it has a serious style even with the shapes and colors it has.

Contrast

The balance between the shapes and colors looks great, this colors talks about the different ideas we can find in the book.

Cropping

This part is in which the designer shows in what the people has to focus in.

The cover has white, whick catchs the attention of the reader bue then other two colors appear and they look great in the cover, the designer used similar shapes and posisition but the cover look elegant.

Hierarchy

The cover is not organized in this situation but I bealive tht each man has to work with you.

Scale

Is represented with a large size of the picture with the main ideas and finally we found pictures as secondary ideas.

Proportion

For me, all was great, the cover is attractive and elegant, this two characteristics catch the attention of the readers.

Pattern

The cover is colorful and attractive and for the reader is great to read a book withall the characteristics before, it looks so professional and elegant.

Conclusion:

With this work, now I can see how important visual media in the world of communication is, it helps to solve a problem or an understanding message. A designer is very important in a book, is the one that decides what picture, colors, size, shapes, letters and all this things is going to have the cover, all this has a process because the designer needs to know the meaning of the book and with this he starts working.

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