Project Report on Coca-Cola Company
Enviado por andremont • 6 de Abril de 2014 • Exámen • 19.700 Palabras (79 Páginas) • 309 Visitas
“Project Report on Coca-Cola Company and study of customer preference for Coca-Cola brands with reference to Coca-Cola India”
PROJECT REPORT ON
COCA-COLA COMPANY
SUBMITTED BY:
MUTHU KUMARAN (94) NIDA MAJEED (103) RAGHAV KUMAR (125) RAHUL KALIA (126) RAHUL NAGPAL (127)
SIMRAN KAUR PAHUJA (192)
Page 1
“Project Report on Coca-Cola Company and study of customer preference for Coca-Cola brands with reference to Coca-Cola India”
SU BMITTED TO:
DR
. KARTIK DAVE
CONTENTS
EXECUTIVE SUMMARY
- PAGE 2
CHAPTER 1 INTRODUCTION
- PAGE 4-6
CHAPTER 2 INDUSTRY PROFILE
- PAGE 7-11
CHAPTER 3 COMPANY PROFILE
- PAGE 12-63
COCA-COLA COMPANY
- PAGE 13-17
GLOBAL MARKET SHARE OF COCA-COLA
- PAGE 17-18
TRENDS AND FORCES
- PAGE 19-22
POTER’S FIVE FORCES
- PAGE 22-29
Page 2
“Project Report on Coca-Cola Company and study of customer preference for Coca-Cola brands with reference to Coca-Cola India”
PESTLE ANALYSIS
- PAGE 29-33
SWOT ANALYSIS
- PAGE 33-40
COCA-COLA INDIA
- PAGE 41-42
PRODUCTS IN INDIA
- PAGE 42-46
MARKETING MIX
- PAGE 49-58
PESTLE ANALYSIS
- PAGE 58-62
SWOT ANALYSIS
- PAGE 60-62
CHAPTER 4 RESEARCH METHODOLOGY
- PAGE 63-68
CHAPTER 5 DATA ANALYSIS
- PAGE 69-79
CHAPTER 6 SUGGESTIONS AND CONCLUSION
- PAGE 80-82
BIBLIOGRAPHY
- PAGE 83
ANNEXURE
- PAGE 84-85
Page 3
“Project Report on Coca-Cola Company and study of customer preference for Coca-Cola brands with reference to Coca-Cola India”
EXECUTIVE
SUMMARY
This report has been prepared with a specific purpose in mind. It outlines the history and current scenario of the Coca-Cola Company globally and locally. The first part of the study takes us through the present state of affairs of the beverage industry and Coca-Cola Company globally.
The report contains a brief introduction of Coca Cola Company and Coca-Cola India and a detailed view of the tasks, which have been undertaken to analyze the market of Coca-Cola i.e. we have performed Competitive, PESTLE and SWOT analysis of Coca-Cola Company and PESTLE and SWOT analysis of Coca-Cola India in order to identify areas of potential growth for Coca-Cola. We have also given a brief description of Trends and Forces that are affecting Coca-Cola Company globally.
The main objective of this project report is to analyze and study in efficient way the current position of Coca- Cola Company. The study also aims to perform Market Analysis of Coca-Cola Company & find out different factors effecting the growth of Coca-Cola. Another objective of the study was to perform
Competitive analysis between Coca-Cola and its competitors. Apart from these
Page 4
“Project Report on Coca-Cola Company and study of customer preference for Coca-Cola brands with reference to Coca-Cola India”
objectives this study is also conducted to understand the Customer preferences towards various Coca-Cola products.
1. INTRODUCTION
Page 5
“Project Report on Coca-Cola Company and study of customer preference for Coca-Cola brands with reference to Coca-Cola India”
...