Decisiones de Mercadeo
AIZQUIERDO93Apuntes27 de Agosto de 2017
374 Palabras (2 Páginas)237 Visitas
Decisiones de Mercadeo
Andres Felipe Izquierdo Rojas y Andres Felipe Cuesta Duque
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| D1 | Olimpica | Variacion precio |
Weldmann Cerveza 330 Ml | Club Colombia Cerveza 330 Ml | $1.500 | $1.980 | 32% |
Arepa rellena queso 400 g | Arepa repleta de queso 400g | $3.670 | $6.500 | 77% |
Guacamole nachos 200g | Guacamole nachos 250 gr | $3.000 | $5.200 | 73% |
Salchichón cervecero 500g | Salchichón de pollo rica 500 gr | $6.350 | $5.870 | -8% |
Morcilla viande 500g | Morcilla colanta 500 gr | $4.650 | $6.350 | 37% |
Tocineta viande 150g | Tocineta zenu ahumada cerdo 200 g | $3.500 | $10.100 | 189% |
Costilla de cerdo ahumada del Sebastián 450g | Costilla ahumada trocito 500 gr | $9.450 | $18.800 | 99% |
Chorizo campesino viande 225g | Chorizo campesino 300 g | $2.600 | $5.600 | 115% |
Kumis latti 1200 ml | Kumis alpina 1000 ml | $3.750 | $4.640 | 24% |
Aceite Canola 1000 ml | Aceite Vivi 1000 ml | $5.950 | $5.950 | 0% |
Salsa de tomate zev 500g | Salsa de tomate fruco 400 g | $2.400 | $6.800 | 183% |
Mayonesa zev 500g | Mayonesa baja grasa 400 g | $2.400 | $4.500 | 88% |
Suavizante 1500ml | Detergente puro polvo 2000 ml | $2.640 | $8.500 | 222% |
Papel higiénico rendy 480mts | Papel higiénico scott rinde max | $8.400 | $16.950 | 102% |
Total |
| $62.610 | $110.790 | 1262% |
In the chart we can see that the prices in D1 are cheaper than the prices in the olimpica we can see that the percent its very big and only in two of the fifth teen products olimpica its cheaper or the same price that shows us that in the new market like D1, justo y Bueno and ara there it’s a big opportunity for the people to keep a little more money to his self that and also it makes a big difference between the attendance in olimpica and in D1 now we see that the people prefers to go to these new stores that offers the same products cheaper than the supermarkets than in some occasions the product is 222 expensive that in D1 and finally we can see that when we do the total of money we use in one store and in other the difference its almost the double of the other store showing us that there is much better go to that stores that going to olimpica, carulla or exito because in these stores the prices are the double and there is no big difference between the products they offer us.
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