PLAN DE MARKETING HOME CARE
Enviado por nancyale018 • 8 de Mayo de 2014 • 540 Palabras (3 Páginas) • 252 Visitas
FIVE FORCES ANALYSIS
STRENGHS:
• Wheelchair accessible transportation
• Owner operated
• Web based software
• National background checks
• Offers a variety of non-medical services
• Services clients of all ages
• No hour minimum
• Available 24/7
WEAKNESSES
• They are non-medical
• Not a lot of publicity
• Staff is not reliable
OPPORTUNITIES
• Alliance with Residential Homecare
• Hiring additional caregivers
• They have social media accounts with; Facebook, LinkedIn, Google+ & Twitter
THREATS
• Highly competitive industry
• Many clients prefer medically trained caregivers
FIVE FORCES ANALYSIS
SUBSTITUTE PRODUCTS
They can be independent nurses, who work for something extra.
POTENCIAL ENTRANTS (NEW COMPETITORS)
It is a very competitive industry, there are always new entrants
THE BARGAING POWER OF SUPPLIERS
No exist powers of suppliers because the industry is not medical, don’t sell anything extra.
THE BARGAING POWER OF BUYERS
There is lot of competition in the industry, so customers are more sensitive, by those who have to make the business more attractive
COMPETITIVE RIVALRY
High competition, is an attractive market and high growth, there are several companies that offer the same service.
Primary competitors:
• Comfort keepers
• Comfort care
• Granny nannies
• Always Best Care
Highly competitive with (435)
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