Proyecto En Ingles Innovador

Student’s Name’s:

Jesús Antonio Moreno Hernández

Andrea Yusett Zárate Vidal

Ingrid Paulina Gallegos Mancilla

Berenice Guadalupe Coutiño Palacios

Alejandra del Pilar Paniagua Pérez

Astrit Valeria Lara Aguilar

Job name:

PROJECT

Delivery date:

18 June 2013

Campus:

Tuxtla Gutiérrez, Chiapas.

Teacher’s name:

Lic. Eleanne Ríos León

INTRODUCTION

This project is about: "freezer table" which is a new product made up to facilitate daily life, because it is composed of a table and a cooler, and in that way people will always have cold drinks on hand without having to stand up and bring ice, for example in meetings or parties is sometimes annoying to have to stand up and get some more ice and lost the coexistence.

In this work we have written the main characteristics of the product, with the purpose of make the product known, it presents its principal objectives and the materials which it is made, and also its advantages and specially the novelty that it is.

The product is designed to make one of the activities that people most do that is hanging out together and not be interrupted by the fact of not having the resources at hand in this case the ices. This is not a sophisticated product in its elaboration but it is very practical and easy for people.

NAME

“FREEZER TABLE”

DESCRIPTION

The table is going be in form of cube. It will be made with glass and wood, at the top of the table is going have a box of glass where is going have the freezer. Also the doors of the freezer are going be at the top of the table and they are going be slide. In the bottom of the table is going have a little space to keep things like glasses, or whatever people want to keep there. The approx. sizes are 60 x 60 inches and the height is going be 50 inches. The color of the table is going be able in different colors as well the form.

SLOGAN

With “Freezer table” you will always have cold drinks.

LOGO

LOGO’S JUSTIFICATION

The logo of “freezer table” consists on a little drawing of a table that has a similar design of ours. At the right side shows the name that is “freezer table” and below of all that it shows the slogan that is “always cold drinks”. We put colors like blue and black. We chose blue because this color can represents the ice of the freezer and we chose black because is a color that stand out the letters and it is easier to read it. Our logo shows the principal idea of our product also it is easy to understand it.

MISSION

Our mission is to innovate and change the concept of the tables, we are a company that will sell a new concept and style of the parties, we will exceed the expectations of consumers, and we are a quality company.

VISION

We make the product facilitates coexistence between people doing the easiest way to cool your drinks and to have them within the reach of your hands.

The concept of our company is that families and friends to spend unforgettable moments at parties, we care about your comfort, while we are a pioneer in the creation of this product, we will be shortly moving product throughout the country.

JUSTIFICATION

The table is a unit whose mission is to provide a high level surface soil, with multiple uses, such as the work on it, rely on it, eating or placing objects. A variable number of legs (often four), which will provide high, usually found embedded in a structure that sits on a board, the upper surface plays the primary role.

The board can have different shapes (square, rectangular, oval, circular, triangular, etc.) Based on the dedication of the table to a specific use or occupation, or simply fashion and designer tastes. The lower space is often exploited by installing shelves or drawers, but must respect the legroom of the person who will make use of the table while sitting.

Having the convenience of having fresh drinks and always will have a compartment on the table to hold ice to put the glasses, drinks and sometimes cold food, without having the hassle of going to be rising for more ice.

SHORT TERM OBJETIVE

We want to present our new product in Tuxtla Gutierrez.

First we expect to have good results on sales to satisfy our customers’ expectation and to get our product enter to the market of this city. We want to sell the product in commercial stores of this city, such as: Liverpool, Walmart and office depot.

MEDIUM TERM OBJETIVE

Once established in the market in the city of Tuxtla Gutierrez, we are looking to increase customer demand by introducing the product and opening our own stores in other cities in the state of Chiapas like San Cristobal de las Casas, Tapachula, Palenque, etc; in order to meet the needs of the customers living in those cities directly and so avoid them to go to the capital for purchasing the product.

LONG TERM OBJETIVE

The purpose of this product is in a few years that position as one of the best coffee tables for all event and not only for grilled within a short time we will be moving around the state and the advertising requirements to the whole country.

PROCEDURE

The

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