EBAY CASE

EBAY CASE

EBay is a company that has a role of being a virtual platform that allows different products to be traded on the website. It also reduces the amount of existing intermediaries in the process of buying and selling products. Since its inception , eBay has been characterized by gradually keep improving the services delivered to the user community , along with ensuring confidence in an area where it is very difficult to find , such as buying and selling online. Moreover, the company has undertaken to acquire PayPal, a company that is recognized in the field of online payments. All this, together with the supplements offered to customers are what make eBay a benchmark in terms of Internet transactions.

The vision of Pierre Omidyar, founder of eBay, consisted in a utopian community founded on the basic economics and was a self-sustaining platform that could adapt to the needs of users without much intervention of a central authority

Corporate governance

The success of the eBay community and is based on openness, honesty, integrity and trust, the company focuses on the creation and strengthening of effective tools to maintain relationships online.

Services:

• Customer Support

• Programs of trust and security

• Program Safeharbor

• My eBay

Global Business Strategy

Whitman has chosen acquisitions, online marketing and marketing as levers to achieve the goals of the company. The major sources of revenue growth are; U.S. companies, international companies and online payments. Online auctions are based on trust between those conducting business transactions.

Acquisition of PayPal

PayPal allows any business or consumer with email access and a credit card or bank account in 38 countries, send and receive online payments securely, conveniently and cheaply. PayPal eBay complements, because both empower people to buy and sell online. However, the acquisition of PayPal also came with some legal burden.

Technology

Much of the exist of eBay is based on its ability to quickly analyze sales trends and take advantage of the movement of specific product categories. EBay is capable of processing millions of transactions per day while collecting information on specific segments. Buyers and sellers through eBay perform an average of 30 million daily searches, this volume because the company always seeks to improve its search capability.

Marketing

EBay is recognized as a successful dot -Com Company, and has developed many marketing strengths since, has identified several ways to create and maintain relationships with customers, trying to achieve strengths in each of the 4 P.

Financial Performance

EBay Income comes mainly from transaction fees, third party advertising, services and completed offline in their segments of the U.S., and International Payments.

The future

Whitman must meet eBay's ability to develop new services, features and functions to stay ahead of the growing competition. In addition to deciding how the company exploited its potential.

While

...