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Mercadeo Al Detlle


Enviado por   •  12 de Abril de 2013  •  527 Palabras (3 Páginas)  •  336 Visitas

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While attending a game of the Springboks, the country's rugby union team, Mandela recognizes that the blacks in the stadium cheer against their 'home' squad, as the mostly-white Springboks represent prejudice and apartheid in their minds. He remarks that he did the same while imprisoned on Robben Island. Knowing that South Africa is set to host the 1995 Rugby World Cup in one year's time, Mandela convinces a meeting of the newly black-dominated South African Sports Committee to support the Springboks. He then meets with the captain of the Springboks rugby team, François Pienaar (Matt Damon), and implies that a Springboks victory in the World Cup will unite and inspire the nation. Mandela also shares with François a British poem, "Invictus", that had inspired him during his time in prison.

François and his teammates train. Many South Africans, both black and white, doubt that rugby will unite a nation torn apart by some 50 years of racial tensions. For many blacks, especially the radicals, the Springboks symbolise white supremacy. Both Mandela and Pienaar, however, stand firmly behind their theory that the game can successfully unite the South African country.

Things begin to change as the players interact with the fans and begin a friendship with them. During the opening games, support for the Springboks begins to grow among the black population. By the second game, the whole country comes together to support the Springboks and Mandela's efforts. Mandela's security team also grows closer as the various officers come to respect their comrades' professionalism and dedication.

The Springboks surpass all expectations and qualify for the final against The All Blacks— South Africa's arch-rivals. New Zealand and South Africa were universally regarded as the two greatest rugby nations, with the Springboks being the only side to have a winning record against the All Blacks up to this point; however the All Blacks overtook the Springboks in head-to-head wins later in the decade, and also won a test series for the first time in South Africa the following year.[4] The first test series between the two countries in 1921 was the beginning of an intense rivalry, with emotions running high whenever the two nations met on the rugby field.

Before the game, the Springbok team visits Robben Island, where Mandela spent 27 years in jail. There Pienaar is inspired by Mandela's will and his idea of self-mastery in the poem Invictus. François mentions his amazement that Mandela "could spend thirty years in a tiny cell, and come out ready to forgive the people who put [him] there".

Supported by a large home crowd of both races, Pienaar motivates his team. Mandela's security detail receives a scare when, just before the match, a jumbo jet buzzes the stadium. It is not an assassination attempt though, but a demonstration of patriotism. The Springboks win the

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