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CONTINENTAL AIRLINES


Enviado por   •  10 de Junio de 2014  •  967 Palabras (4 Páginas)  •  400 Visitas

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INTRODUCTION

Continental Airlines actually named United Airlines, is the world’s leading airline and is focused on being the airline customers want to fly, the airline employees want to work for and the airline shareholders want to invest in. They are committed to building a sustainable future for their customers, their co-workers, their investors and the environment.

Now with great people, the world’s most comprehensive global route network, the best current aircraft order book among U.S. network carriers and the industry-leading loyalty program, United is well positioned to deliver meaningful profitability and sustainable long-term value for our customers, the communities they serve, their shareholders and their co-workers around the world.

Continental Airlines was a major U.S. airline, founded in 1934 and headquartered in Houston, Texas. In May 2010, the airline announced that it would merge with UAL Corporation, the parent company of United Airlines, the acquisition was completed in October 2010, at which time the holding company was renamed United Continental Holdings.

Continental had ownership interests and brand partnerships with several carriers. Continental was a minority owner of ExpressJet Airlines, which operated under the 'Continental Express' trade name but was a separately managed and public company. Chautauqua Airlines also flew under the Continental Express identity, and Cape Air, Colgan Air, CommutAir, and Silver Airwaysfed Continental's flights under the Continental Connection identity. Continental did not have any ownership interests in these companies.

United Airlines and United Express operate an average of 5,341 flights a day to more than 360 airports across six continents. In 2012, United and United Express carried more passenger traffic than any other airline in the world and operated nearly two million flights carrying 140 million customers. United is investing in upgrading its onboard products and now offers more flat-bed seats in its premium cabins and more extra-legroom economy-class seating than any airline in North America. In 2013, United became the first U.S.-based international carrier to offer satellite-based Wi-Fi on long-haul overseas routes. The airline also features DIRECTV® on 200 aircraft, offering customers more live television access than any other airline in the world. United operates nearly 700 mainline aircraft and has made large-scale investments in its fleet. In 2013, United will continue to modernize its fleet by taking delivery of more than two dozen new Boeing aircraft. The company expanded its industry-leading global route network in 2012, launching nine new international and 18 new domestic routes. Business Traveler magazine awarded United Best Airline for North American Travel for 2012, and readers of Global Traveler magazine have voted United’s MileagePlus program the best frequent flyer program for nine consecutive years. According to the 4th annual Switchfly Reward Seat Availability Survey published by IdeaWorksCompany in May 2013, United has the most saver-style award-seat availability among the largest U.S. global airlines. More than 85,000 United employees reside in every U.S. state and in countries around the world. United's main competitors in its domestic market are Delta Air Lines and American Airlines.

(http://www.unitedcontinentalholdings.com/)

THEORETICAL FOUNDATIONS OF ENVIRONMENTAL SUSTAINABILITY

At United, we're committed to operating sustainably and responsibly. Part of this pledge means that we minimize the environmental impacts associated with our operations, and that we continuously look for ways to reduce our environmental footprint in the air, on the ground and at our facilities – while continuing to serve our customers.

In 2013, we were recognized for our environmental accomplishments and named Air Transport World magazine’s Eco-Aviation “Airline of the Year” Gold Winner. And we’ve built a corporate track record that we can be proud of, having improved aircraft fuel efficiency by 33% since 1994. We don't want to stop there, though, as we realize there's more to do.

We believe in taking actions today that shape an environmentally sustainable future. Our commitment to the environment rests on four pillars:

Fuel efficiency and carbon management

We’re committed to reducing fuel use and improving the fuel efficiency of our aircraft and vehicles through technology and process innovation.

Alternative fuels

We are leading the airline industry in advancing and investing in environmentally responsible and cost-efficient alternative fuels.

Sustainable products and waste management

We are constantly working to improve the sustainability of our products and our facilities, as well as reducing and responsibly managing waste generated by our business activities.

Partners in sustainability

We continue to partner within United and with our stakeholders—customers, airport employees, business partners, suppliers, governments and non-governmental organizations—to promote accountability and protect the environment as part of our way of doing business. (https://www.united.com/web/enUS/content/company/globalcitizenship/environment.aspx)

HOW THE COMPANY IS IMPLEMENTING ENVIRONMENTAL SUSTAINABILITY

Improving the sustainability of our products and facilities  Good management of our resources is our way of doing business. We believe it is our responsibility. For this reason, we strive to identify new ways to conserve energy, incorporate sustainable design, and generate less waste. Over the past year, United has launched our Sustainable Supply Chain initiative, we have introduced new sustainable onboard products like our new recyclable hot beverage cup, and we have opened new LEED designed facilities across our operations.

OUR ACTIONS

Reduce

Fuel use and improve fuel efficiency of our aircraft and vehicles through technology and process innovation

Advance

And use environmentally friendly, sustainable, and cost-efficient alter-native fuels

Improve

The sustainability of our products and our facilities, and responsibly manage wastes generated by our business activities

Work together

With our co-workers and partner with our stakeholders, customers, airports, business partners, suppliers, governments and NGOs — to promote accountability and protect the environment while achieving our business goals

www.united.com/web/format/pdf/globalcitizenship/United-Airlines-Eco-skies-program)

CONCLUSION

In conclusion as the world's leading airline, United is committed to being a responsible global citizen. In towns and cities across the U.S. and around the world, United connects families and friends, colleagues and companies. I think that they strive to meet their responsibilities by taking an active role in the global citizenship by implementing programs and services that help protect the environment, show pride in their communities, celebrate their diversity, protect the human rights and lead the industry in providing a clean, safe and reliable product.

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