Consultoria Ferreoxi

GUIDELINE 1

 INTERNATIONAL MARKETING

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Teacher

GUY HENDERSON

Presented by:

LAURA ANGELICA CASAS CONTRERAS

JUAN CAMILO HUERFANO CAÑON

CARLOS EFRAIN GONZALEZ PRIETO

JUAN FELIPE RICO GOMEZ

UNIVERSIDAD EAN

Transversal Business English Advanced

 Faculty Research in Virtual Environments

April 2017 - Bogotá - Colombia

CONTENT

INTRODUCTION 3

GUIDE 1 - INTERNATIONAL MARKETING4

ACTIVITY 3: Activity 3. Business speech: oral presentation.4

ACTIVITY 4: Case study 5

ACTIVITY 5: Project 6

CONCLUSIONS 8

REFERENCES 4

INTRODUCTION

The guide aims to bring students to the business context, regarding the international marketing. It leads students to develop knowledge and ability to use language to talk. It provides tools to express themselves in the context of business and business management.

GUIDE 1 - INTERNATIONAL MARKETING

ACTIVITY 3: Activity 3. Business speech: oral presentation.

Item 1: graph in a Word file:

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Image 1

Item 2: answers

•        What technique does the speaker use at the beginning of the presentation?                  

In the initial presentation the speaker speaks predictably, presenting his experience and studies.

•        How does the speaker create credibility?

Capturing the attention of the audience in the initial presentation, speaking dynamically showing their credentials dynamically.

•        What is the main topic of the presentation?

The main theme of the presentation is how to make a good start and end in the presentations, capturing the attention of the public while maintaining a connection.

•        How does the speaker justify her presentation?

Showing two ways to make an introduction, one becomes one formal and boring and the other is done in a dynamic way creating connection with the audience

•        How has the speaker structured her presentation?

In a dynamic way by establishing connection with the audience, makes a good introduction deals with the main theme and a good conclusion

•        How does the speaker want to deal with questions from the audience?

In a positive way, talking about the subject in a complete way so that the public can relax

ACTIVITY 4: Case study

Item 1: activity Market Leader book on page 20 and 21:

1 Which 1 0 countries should be chosen for the launch?

 Juan Camilo, Juan Rico, Laura and Manuel:

France, Germany, USA, Hungary, Spain, Colombia, United Arab Emirates, Mexico, Costa Rica and Brazil

2 Laura angelica: Leave the same name

Juan Camilo: Courage could be a name

Juan Rico: change for an easier as seduction

Carlos Gonzalez: Leave the same name

Decision: Yes, the product needs a name more attractive, this one could be "seduction"

3 Should Physique continue be targeted at the 30-40 age group? If not, what age group should it target?

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