Definicion De Marketing

DEFINITION OF MARKET?

A market is any place where the sellers of a particular good or service can meet with the buyers of that goods and service where there is a potential for a transaction to take place.

WHAT IS MARKET SHARE?

Market share is the portion or percentage of sales of a particular product or service in a given region that are controlled by a company. If, for example, there are 100 widgets sold in a country and company A sells 43 of them, then company A has a 43% market share.

What is the best way to define a market?

It seems like there is so much blend. If you go more specific, then you could "create" a new market. Or, if you think broadly, you could say.. "market for entertainment"...it seems like it's impossible to define a market.

Explain the categories in the consumer market?

Consumer Markets

Consumer markets are the markets for products and services bought by individuals for their own or family use. Goods bought in consumer markets can be categorised in several ways:

• Fast-moving consumer goods (“FMCG's”)

– These are high volume, low unit value, fast repurchase

– Examples include: Ready meals; Baked Beans; Newspapers

• Consumer durables

– These have low volume but high unit value. Consumer durables are often further divided into:

– White goods (e.g. fridge-freezers; cookers; dishwashers; microwaves)

– Brown goods (e.g. DVD players; games consoles; personal computers)

• Soft goods

– Soft goods are similar to consumer durables, except that they wear out more quickly and therefore have a shorter replacement cycle

– Examples include clothes, shoes

• Services (e.g. hairdressing, dentists, childcare)

Industrial Markets

Industrial markets involve the sale of goods between businesses. These are goods that are not aimed directly at consumers. Industrial markets include

• Selling finished goods

– Examples include office furniture, computer systems

• Selling raw materials or components

– Examples include steel, coal, gas, timber

• Selling services to businesses

– Examples include waste disposal, security, accounting & legal services

Definition of market research?

Market Research is a systematic, objective collection and analysis of data about a particular target market, competition, and/or environment. It always incorporates some form of data collection whether it be secondary research (often referred to as desk research) or primary research which is collected direct from a respondent.

Explain the three main sources of information needed by marketing managers

1) Internal company information – E.g. sales, orders, customer profiles, stocks, customer service reports etc.

2) Marketing intelligence – This can be information gathered from many sources, including suppliers, customers, and distributors. Marketing intelligence is a catchall term to include all the everyday information about developments in the market that helps a business prepare and adjust its marketing plans. It is possible to buy intelligence information from outside suppliers (e.g. IDC, ORG, MARG) who set up data gathering systems to support commercial intelligence products that can be profitably sold to all players in a market.

(3) Market research – Management cannot always wait for information to arrive in bits and pieces from internal sources. Also, sources of market intelligence cannot always be relied upon to provide relevant or up-to-date information (particularly for smaller or niche market segments). In such circumstances, businesses often need to undertake specific studies to support their marketing strategy – this is market research.

What kind of information can we collect

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