Top 20 Business Vocabulary

Introduction

Welcome to Top 20 Business Vocabulary from EnglishClub.com.

This ebook presents you with selected keywords in different areas of Business English (British and

American).

The concept is simplicity:

• clear presentation

• uncomplicated definitions

• twenty key-words per subject area

Top Top 20 Business Vocabulary is not a bi-lingual dictionary - there are plenty of excellent

dictionaries that you can use for your own language if you need to translate a particular word. What

Top 20 Business Vocabulary does is help you identify some of the most important words for you to

learn.

Abbreviations used in this ebook are described here.

Pages are arranged simply, mainly in black and white, so that you can easily print out any page you

wish for personal study.

And do remember to revise regularly. When you learn new words, test yourself after...

• 5 minutes, and then

• 1 day, and then

• 1 week

You'll never forget them.

More free resources for Business English at:

http://www.englishclub.com/business-english

Top 20 Business Vocabulary EnglishClub.com

Advertising

1 ad abbr. advertisement - advert abbr.

2 advertisement n. item of publicity for a product or service, in magazine, on TV etc

3 advertising agency n. company specialising in producing and placing advertisements for

clients

4 AIDA abbr. Attention, Interest, Desire, Action - the objective of most

advertisements

5 benefit n. advantage of a product or service, usually derived from its features

6 billboardUS n. signboard, usually outdoors, for advertising posters; hoardingUK

7 circulation n. average number of copies of a magazine sold in a particular period

8 classified ads n. small advertisements in magazine or newspaper categorised by subject

9 commercial n. paid advertisement on radio or TV

10 coupon n. part of a printed advertisement used for ordering goods, samples etc

11 double-page spread n. advertisement printed across 2 pages in a magazine or newspaper

12 eye-catcherUS n. something that especially attracts one’s attention - eye-catching adj.

13 features n. special characteristics of a product, usually leading to certain benefits

14 hoardingUK n. signboard, usually outdoors, for advertising posters; billboardUS

15 poster n. large sheet of paper, usually illustrated, used as advertisement

16 prime time n. hours on radio & TV with largest audience, esp. the evening hours

17 promote v. to (try to) increase sales of a product by publicising and advertising it

18 slot n. specific time in a broadcasting schedule, when a commercial may be

shown

19 target n. objective; what one is aiming at - target audience n.

20 U.S.P. abbr. Unique Selling Proposition; what makes a product different from

others

See also: Marketing, Selling

Top 20 Business Vocabulary EnglishClub.com

Banking

1 balance n. the difference between credits and debits in an account

2 bank charges n. money paid to a bank for the bank’s services etc

3 branch n. local office or bureau of a bank

4 checkbookUS n. book containing detachable checks; chequebookUK

5 checkUS n. written order to a bank to pay the stated sum from one’s account; chequeUK

6 credit n. money in a bank a/c; sum added to a bank a/c; money lent by a bank - also

v.

7 credit card n. (plastic) card from a bank authorising the purchasing of goods on credit

8 current account n. bank a/c from which money may be drawn at any time; checking accountUS

9 debit n. a sum deducted from a bank account, as for a cheque - also v.

10 deposit account n. bank a/c on which interest is paid; savings accountUS

11 fill inUK v. to add written information to a document to make it complete; to fill outUS

12 interest n. money paid for the use of money lent - interest rate n.

13 loan n. money lent by a bank etc and that must be repaid with interest - also v.

14 overdraft n. deficit in a bank account caused by withdrawing more money than is paid in

15 pay in v. [paid, paid] to deposit or put money in to a bank account

16 payee n. person to whom money is paid

17 paying-in slip n. small document recording money that you pay in to a bank account

18 standing order n. an instruction to a bank to make regular payments

19 statement n. a record of transactions in a bank account

20 withdraw v. [-drew, -drawn] to take money out of a bank account - withdrawal n.

See

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