BUSINESS PLAN SUPER POTATOE

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BUSINESS PLAN        SUPER POTATOE

Netherlands food truck

Table des matières

1.        EXECUTIVE SUMMARY        2

Keys to Success        2

Food        2

Management        2

a.        Mission and vision        3

b.        Key to success        3

c.        Objectives        3

2.        COMPANY SUMMARY        4

a.        Start-up summary        4

b.        Company ownership        4

3.        SERVICES        5

OUR MENU:        5

4.        MARKET ANALYSIS SUMMARY        6

a.        Market segmentation        7

b.        Target market segment strategy        7

c.        Service business analysis        8

d.        Competition and buying patterns        8

5.        STRATEGY AND IMPLEMENTATION SUMMARY        9

a.        Competitive edge        9

b.        Competitive strategy        9

c.        Sales strategy        10

d.        Sales forecast        10

e.        Milestone        11

6.        MANAGEMENT SUMMARY        11

7.        FINANCIAL STUDY        12

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1. EXECUTIVE SUMMARY

Super Potatoes is a company launched three years ago in Zaragoza, Spain. They offer very good quality products whose main ingredient, is potato. This new concept was develop initially in the city of Zaragoza and knows a big success. There is now 100 food trucks establish in the most important Spanish cities.

We want now to increase our business that is why we are trying to implement ourselves on the Netherland market. In order to start in this new country we are planning to establish two potatoes food trucks in Rotterdam which will move to most important events in the Netherlands.

Keys to Success

For several years fast food has grown in Europe. With our quality products we get to meet the expectations of the population. First we have no competitor in Spain that offers the same products as us. This concept was new. However, our company made important marketing and communication campaign to try to make our products. Our success is due to our visibility in the city with our choice of locations and the recognition of our products. That is why we are going to export this offer.

Food

In Spain we offered menus only based from potatoes but in the Netherlands we wants to add some burgers without potatoes. For sure, we propose with this, salad, desert and coffee. Guests have a choice of several meat returned to plancha as ham, bacon.

Management

5 people for the management of this truck. The truck moves every weekday at strategic points in the city of Rotterdam.

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Location

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1. Mission and vision

Our main mission is to promote our range of products to people of Rotterdam (products quality, hygiene, helpfulness). The future goal is to develop our concept in major cities of Netherlands.

1. Key to success

• Employ strict financial controls. This is extremely important in a retail food establishment.

• Offer the most interesting lunchtime fare.
• Ensure sufficient visibility. Strong marketing campaign required.
• Studying sales.

1. Objectives

• To become an important food truck in the Netherlands (first in Rotterdam).
• Touch maximum populations. (Students, workers…)
• Continue to develop this concept in Europe.

3

1. COMPANY SUMMARY

5 persons associated who live in Zaragoza lead this new project. Headquarter will be based in Zaragoza. The business will serve at lunch and evening and also during the weekends. It will also serve during special events.

1. Start-up summary

As for its launch in Spain, Super Potato will require a decent amount of equipment to begin operations. The following is a somewhat complete list of needed equipment:

• Cash register

• Computer system, including printer, CD-RW, Internet
• Music system
• Convection oven.
• Refrigeration/ Food processor.
• Assorted knives, cutting boards, serving dishes, silware, food containers.
• Shelving units.
• Table, chairs, accessories.
• Lighting units
• Espresso machine
• Equipment for cooking.

1. Company ownership

Super Potato has been formed as limited liability Company in Spain. There is four associated who are the same part in the society. Unfortunately, Rémy left the project and sells his part to Charlotte and Philippine who detain know 25% of owns for them two.

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BUSINESS POTATOE

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1. SERVICES

This specialized truck will be open to mealtime from 12h to 14h near colleges and business offices in order to attract young people and employees who grab a quick lunch.

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Each person will have the choice between various quality products. People may choose between different ingredients and in we will prepare there meal in front of them.

OUR MENU:

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1. MARKET ANALYSIS SUMMARY

Regarding fast food, traditional pragmatism meets the modern Dutchman's predilection for the exotic. Not for nothing are neither cabbage nor potatoes being pressed, but rather foreign meals like bami, nasi or shoarma. Multicultural is the keyword in the world of Dutch fast food.

A number of factors will help to sustain growth in total constant value sales and transactions. These include competitive prices and frequent discount promotions (especially by major chains), busier lifestyles and growing consumer demands for convenience, and efforts by operators in all fast food channels to improve the quality of their services and offer a wider range of food choices, particularly in terms of healthy alternatives.

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