Descripción de la empresa Nissan Motor Corporation

Descripción de la empresa:

Nissan Motor Corporation is a global manufacture engages in the manufacture and sale of automotive products and services with a rich history back to the late 20th century.

Established in Yokohama-Kanagawa ( Tokio, Japan ) in 1993 Nissan Motor Corporation currently manufactures vehicles in 20 countries around the world, including Japan. Global production volume of fiscal 2013 was 497.4 million units. In addition to vehicles, Nissan also develops, manufactures and markets marine equipment.

It primarily offers light commercial vehicles, passenger cars, buses and trucks, forklifts and related components. The company also provides financial services that include leases and credits.

Nissan has a portfolio of three brands: NISSAN, INFINITI and DATSUN:

 Nissan vehicles are marketed in all major markets worldwide.

 Infiniti was launched as a luxury brand in North America in 1989. The new global headquarters for Infiniti in Hong Kong was opened in 2012 with sales operations in approximately 50 countries.

 Datsun: In 2012 Nissan Motor announced the return of the Datsun brand. Datsun is for risers, optimistic, up-and-coming customers in high-growth markets.

The company principally operates in Japan, North America and Europe and it has collaboration with the state of Tennessee to produce ultra-clean electric cars and zero emissions vehicles. Nissan will continue to offer innovative products and services today and in the future. Nissan builds high-quality cars that are safe and have the bold design and innovative technology to satisfy it consumer needs. As a responsible corporate citizen, Nissan is committed to contributing to the advancement of society and the preservation of our natural environment.

History of Nissan Motor Co.

Pre- war Years

Nissan was established on December 26, 1933, taking over overa all the operations for manufacturing Datsuns from automobile divisions of Tobata Casting Co, and its company name was changed to Nissan Motor Co, on June 1, 1934.

The founder was Yoshisuku Aikawa, the brilliant leader of the Nissan combine. He had grands plans to mass-produce 10.000-15.000 units for year, and was about to put his plan into practice.

The first small-size Datsun passenger car rolled off the assembly line at the Yokohama Plant in April 1935. Datsun car symbolized Japan’s rapid advances in modern industrialization in those days, as evidenced by the contemporary slogan, “ The Rising Sun as the flag and Datsun as the car of choise”.

In 1936, Nissan purchased design plans and plant facilities from Graham-Paige Motors Corp os the U.S for the manufacture of passenger cars and trucks. As the signs of war grew stronger, however, production emphasis shifted from small-size Datsun passenger cars to military trunks. During the war, Nissan also manufactured engines for the army’s planes and for motor torpedo boats.

Postwar Revival

Although the Yokohama Plant escaped damage during the air raids, over one-half of the plants were requisitioned by the Occupation Forces for approximately ten years after war. Nissan was also handicapped in the early postwar period by the fact that many leading auto dealerships, previously affiliated with the old Nissan network, switched to Toyota after the dissolution of Japan Motor Vehicle Distribution Co, which had monopolized vehicle distribution during the war.

Nissan resumed production of Nissan trucks in 1945 and Datsun passenger cars in 1947. There was constant labor-management strife in those years, and Nissan suffered a prolonged 100 day strike in 1953. Serious reflection on that bitter experience gave birth to modern labor-management relation based on mutual trust.

In move to recover from the technological vacuum of the wartime years, Nissan concluded a technical tie-up with Austin Motor Co of the U.K in 1952, and rolled the first Austin off the line one year later. In 1958, the Datsun 210 car was entered in the Australian Rally, one of the most grueling races in the world, and the Datsun captured its class championship.

Nissan was the first automaker in Japan to receive the annual Deming Prize for engineering excellence in 1960. And through this period, Nissan was steadily putting in place strong organization to support the company’s next stage of dramatic growth.

Motorization

The 1959 Bluebird and the 1960 Cedric captivated Japanese car buyers and quickened the pace of motorization in Japan. In preparation for the liveralization of capital investment Japan, Nissan brought on line two of the art manufacturing facilities, the Oppama Plant in 1962 and the Zama Plant in 1965. In 1966, Nissan merged with Price Motor Co adding the renowned Skyline and Gloria models to its product lineup and incorporating an outstanding engineering staff that continued the excellent tradition of Nakajima and Tachikawa Airchaft Companies, previously manufacturers of distinguished aircraft engines.

The advance of mortorization gave rise to increased traffic accident and contributed to the problem of air pollution. Nissan

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