Final Business Plan, Pitch Presentation and Conclusions

Final Business Plan, Pitch Presentation and Conclusions

The main goal of this final document “Business Plan” is to demonstrate the viability and feasibility of your business model hypothesis through the conclusions of all the assessments of the semester. Once the startup has validated its business model, then is the right time to move to the execution or implementation.

With all the information included in this “Business Plan” you need to demonstrate that your initial hypotheses have been reasonably validated about the customer problem, the solution and value proposition, the customer segments, the product or service (specification and design), the market-entry strategy, the financial model and the overall business model. Use all the information developed in previous assessments, the experiment exercise and virtual fair (Emprendeweb) to justify your conclusions.

This document should support the information discovered and developed through the previous assessments and the feedback obtained through validations with customers, experts and anyone who have supported your project. You should also include all the recommendations given by the expert advice and reviews of your teacher.

Activity 1: FINAL DOCUMENT

Activity 1.1 Business Plan Development

I. The business plan should meet the following characteristics:

1. Concrete. Answer 3 questions:

a. Is there a real opportunity (potential market) for your product or service?

b. Is there an innovative solution that’s solves a relevant problem?

c. How can you capture the value created in terms of financial viability?

2. Structured. The information is clear and sufficient to answer the four questions.

3. Understandable. The document uses accurate language, sources of information and good structure. The message should be clear.

4. Brief. The document does is no longer that 15 pages including cover, index, pictures, charts and appendices.

5. Professional. In terms of writing, spelling and design. It is recommended to capture the image of the company throughout the document (the logo).

II. Executive Summary: the first paragraph of the business plan is essential.

Consider the following example:

“Pet Grandma offers superior on-site pet sitting and exercising services for dogs and cats, providing the personal loving pet care that the owners themselves would provide if they were home. Our team will ensure that pet owners can take business trips or vacations knowing that their pets are in good hands.

Pet Grandma is located in the City of West Vancouver and incorporated in the Province of British Columbia. The company is owned by partners Pat Simpson and Terry Estelle. Pat has extensive experience in animal care while Terry has worked in sales and marketing for 15 years.

The management of Pet Grandma consists of co-owners Pat Simpson and Terry Estelle. Both partners will be taking hands-on management roles in the company. In addition, we have assembled a board of advisors to provide management expertise.

Our clients are dog and cat owners who choose to leave their pets at home when they travel or who want their pets to have company when their owners are at work. Pet Grandma offers a variety of pet care services, all in the pet’s home environment.”

Source: https://www.thebalancesmb.com/business-plan-executive-summary-example-2948007

III. Facts, designs and commitments

The Business Plan is made from three kinds of elements and only three: facts, designs and commitments.

• Facts. Real and true information. The facts are all the information discovered and learned by the entrepreneurial team through research and validations with potential customers.

• Designs. The creation of your solution (tangible or intangible) like prototypes, renders, landing pages, MVPs,

• Commitments. Possibilities and next steps.

IV. Business Plan Structure

In the following profile on the structure of the Business Plan, the letter F represents the facts, the letter D designs and letter C commitments. The profile is only a guide and the entrepreneurial team must decide how best to present it.

1. Front page
2. Index
3. Executive Summary
4. Business Opportunity Validated. To demonstrate this should include, along this section, research and/or information sources to support this opportunity, you must use what you have found along the semester.

• Description of the validated problem

• Description of the proposal to solve the pain

• Explain why existing solutions are unsatisfactory or insufficient.

• Market segment and customer profile.

• Competitive advantage. Refers to your unique value proposition or innovation that will help you to prevent competitors can gain the opportunity.

...