General Business Frameworks in the Americas.
Enviado por fulanita19 • 28 de Enero de 2016 • Documentos de Investigación • 2.390 Palabras (10 Páginas) • 1.604 Visitas
Name: Itzel Arechavaleta Pérez | Number: 2719027 |
Course: Doing Business in the Americas | Professor : Daniel Marcelo Rodríguez |
Module: Module 1. General Business Frameworks in the Americas. | Assignment: Assignment 1. |
Date: January 25th, 2016 | |
Bibliography: Entrepreneur . (s.f.). Recuperado el 23 de Enero de 2016, de http://www.entrepreneur.com/franchises/supercuts/282848 Entrepreneur . (s.f.). Recuperado el 23 de Enero de 2016, de http://www.soyentrepreneur.com/500-franquicias-en-mexico.html
Universidad TECMilenio. (s.f.). Recuperado el 23 de Enero de 2016, de Doing business in the Americas: Excelsior . (s.f.). Recuperado el 23 de Enero de 2016, de Dinero e Imagen : http://www.dineroenimagen.com/2013-09-16/25982 Foro de Innovacion . (Abril de 2014). Recuperado el 23 de Enero de 2016, de http://forodeinnovacion.venaltecmexico.com/archivos/kidzania.pdf Entrepreneur. (s.f.). Recuperado el 23 de Enero de 2016, de http://www.soyentrepreneur.com/kidzania-las-claves-de-su-exito.html Foro istmo. (s.f.). Recuperado el 23 de Enero de 2016 , de http://istmo.mx/2011/05/mas-que-distraccion-y-esparcimiento-entretenimiento-responsable/ |
Objective:
To take a look at franchising as a viable strategy for a Mexican business trying to reach another national market in the Americas.
Process:
- Provide a list of the top 20 companies that pursue franchising as a mode of international expansion.
- Research about Kidzania's case and take notes.
- provide a detailed description of their business model, their international expansion strategy, a list of desirable qualifications in potential franchisees, and the institutional support and training programs typically provided by KidZania
- Answer the questions.
Results:
A vital element of a successful international market-entry strategy is an appropriate fit of skills and capabilities between business partners, and this is specially true for the franchising system. On this regard, every year Entrepreneur magazine publishes a ranking of the top 200 global franchisers seeking international franchisees.
- Now, go to their website and find the latest ranking available, and then provide a list of the top 20 companies that pursue franchising as a mode of international expansion. From an international business perspective, what are the most common features shared by these 20 companies?
- Pinturas Sensacolor
- Pinturas Britt
- Ecoled
- Choice hotels
- Trip city
- Alemar
- Indentratonics
- FEL Facturar en linea
- Charge Point
- La abejita
- Lavanderias Max
- Seeptra
- Oguardy
- Grupo multivex
- QPagos
- Spinbox
- Nodoprint
- Gran Cinema
- Claenwork orange
- Pixz Imprentas
The contract is the cornerstone of the entire franchise system must be well researched, detailed, clear, accurate and secure compliance, the right to use trademark, on the other hand the strength and solidity of a franchise network is supported in uniform brand image is transmitted to the general public through each and every one of the centers (logos, adaptation and decoration, signs and logos), this brand provides further recognition in front of prospective customers.
Transmission set of knowledge and experiences that constitute the Know-how (Know-how) which are the set of knowledge and methods developed by the franchisor of a practical, non-proprietary systems, and from experience of it in the developing their business concept or formula of success.
Granting territorial exclusivity and duration of the same, the
definition of the economic parameters of access to the franchise network: entry fee, "Royalties" or operating fees and advertising sales, which will be the financial obligations of the franchisee these payments are justified by the right to use the mark, training and assistance received and the benefit from participation in the economies of scale generated by the string itself.
The object of the franchise is a concept of original, reproducible and durable business uniform manner over time.
The complete and comprehensive initial training of the franchisee and his staff, the franchisor will act as a guide and advisor at the beginning of the activity, supporting the franchisees in the selection, adaptation and decoration of the premises, providing communication tools and ultimately solving any problem that arose.
Service and ongoing support to franchisees.
Finally define what constitutes the "package", which is the documentation to be submitted to the franchisee and practical guidance on the daily functioning of the business.
The aforementioned "package" franchise consists of the following elements:
• Franchise Brochure
• Presentation Pack
• Manual Adaptation and decoration Local
• Corporate Identity Manual
• Operating
• Manual Products and Services
• Pre-franchise agreement
• Franchise contract
- There is a big Mexican company that has been planning to enter the US market for a long time, but hesitated and chose to deploy first a franchising program in other regions of the world. We are talking about KidZania. Have you heard about them? Either way, do some research about Kidzania's case and take notes (you can start with these articles published in The Morning News and in The Financial Times).
What is KidZania?
Is a children's entertainment concept 100% Mexican unique in the world, the first children aged 2 to 16 years based on the oldest game activities: play at being adults.
In 1999 the first KidZania opened center in Santa Fe, then known as City children, and in 2006 the second was opened in Monterrey while the first abroad: in Tokyo, Japan. Thereafter we continued with the opening of two to four per year KidZania centers.
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