Principios De Mercadotecnia ( En Ingles)

Denominaciones de origen oaxaqueño

Café Pluma de Oaxaca (2004) (pendiente pero en proceso).

Mezcal, Guerrero, Oaxaca, Durango, Zacatecas y San Luis Potosí (1994).

The merchandising

The merchandising is a tool of the promotional mix consists of technical features or activities that occur in an establishment or point of sale, and that aim to stimulate the flow of public and increase sales by such establishment or point of sale

http://www.crecenegocios.com/el-merchandising/

Procedure Manual

Procedure manual provide instructions and directions for the daily operation of a business project. Procedure manuals are essential to ensure consistency and quality in products and services; they also provide a written response to contingencies or solutions to common problems. The solutions ensure that common problems have the same answer each time.

http://www.ehowenespanol.com/definicion-manual-procedimiento-sobre_105392/

Advertorial

It basically consists in promoting an item or a brand through a pseudoperiodístico report that describes the characteristics and virtues of what is advertised.

The content of an infomercial prioritizes the information about the product, always trying to make the description appealing to the audience, can develop almost any media, whether publications written, televised or radiated. Sometimes it can be confused with the proper contents of the magazine or the program that is advertised.

http://www.gerencie.com/publirreportaje.html

Generation of products

El desarrollo de un nuevo producto consiste en el proceso completo de crear y llevar un nuevo producto al mercado. Existen dos aspectos paralelos que se involucran en este proceso: uno implica ingeniería de producto; el otro, análisis de mercado.

strategic Planning

Strategic planning is the process by which you declare the vision and mission of the company, we analyze the internal and external situation of it, sets the overall objectives and strategies are formulated and strategic plans necessary to achieve those objectives.

http://www.crecenegocios.com/la-planeacion-estrategica/

Packaging and Packaging Design

PACKAGING: Packaging is a coordinated system whereby products are accommodated within a set for transfer of the production site to the site of consumption without suffering damage. The aim is to achieve a permanent trade link between a product and a consumer. Also defined as materials forming the sheath and shell packs.

PACKING: Covered shelter with which the objects to be transported. Make bullets, placed inside covers or boxes of goods.

Packing characteristics are given to carrying merchandise labeling should contain clear information containing product. The items are packed according to the fragility and material behavior, so as to ensure its integrity, both in storage and during transport.

Marketing Plan

A marketing plan is a written document that details the actions necessary to achieve a specific target market. It can be for a good or service, a brand or a product range, Summary Situation Analysis. SWOT analysis, SWOT, SWOT, market research, marketing strategy. It basically refers to the four "Ps" of marketing: Product, Price, Promotion and Advertising. Marketing Strategy. Market share objetives.

Promotional Plan

Generate correct Payment (in the order and off invoice).

Realigning the conditions in the case changes occur in the structure of trade between defined time and the time of application.

Media Plan

The media plan project is defined as the distribution of advertising in the media for a certain time. Its structure consists of facts giving rise earlier and condition or background, goals or objectives are to conquer, including roads has been chosen to achieve those goals or

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