WHAT FACTORS DO CONSUMERS TAKE INTO CONSIDERATION IN BUYING SOME PRODUCTS?

Consumer behavior refers to the observation and study of mental and psychological processes that occur in the mind of a buyer when he chooses a product and not another , in order to understand why it happens that way .

The first stage of the purchase always starts when the consumer identifies the good , be it a product or a service you need and then select it with the intention of meeting that need. This binomial need - satisfaction underlies the entire process of purchase decision and action and the dynamics of consumer psychology .

When selecting a product , the individual considers the amount you are willing to spend for it. Just before the purchase of the consumer analyzes the different price range of offers from which you can select and meet your need. Besides the price, there are other relevant factors that influence consumer choice :

1. Culture . It is the way of life of a community or group . In order to fit into a cultural group , a consumer must follow the cultural norms that are formally manifest and those that are unspoken .

For instance , to fit into an Islamic community the subject may not eat pork. Moreover, among young people in any community are expected to integrate someone who wants to view the group as them.

In other words , cultural norms define what a user can or can not buy.

2 . Lifestyle . The lifestyle of each person is usually determined by the amount of cash income. If an individual has high income, are expected to maintain a relatively finite life style .

The influence of lifestyle consumer behavior unmediated determined that if you have lower incomes than others do not have access to certain products and services that are above their socioeconomic ladder.

Those who have high incomes usually experience descending on their socioeconomic status consume goods at low price. The opposite effect is also true : when a middle-income consumer ever buys a product or service of greater economic value that increases in perceived socioeconomic scale.

3 . Motivation . This is the variable that drives a person to consider a more important than other needs . Consistent with this, the most important need demands to be satisfied first.

Motivation is a complex dynamics generated by different physiological needs , biological and social nature. For example when an individual is motivated by the need to feel safe , usually will buy products or services that are aligned with said this need , both at the functional level (target ) and perceptual ( subjective, for example positioning brand ) .

4 . Personality . Personality is a set of variables that are deeply set into the mind of a person. The personality differs from person to person, some cases significantly, and is also influenced by external factors such as the place where the person or the time of day is .

The personality determines what you eat , going to dress , what to study , which is what aseará and look at points of sale. In short , personality has a strong impact on all decision -making processes , mainly because it is linked with attitudinal or belief system of the people towards different products.

5. Age . This favor influences consumer behavior in a fairly direct way . For example , the needs of a child under 6 years are clearly not similar to those of a teenager : the consumer needs are basic in childhood but become more complex in adolescence and youth.

This process continues its articulation with the age of the individual. The psychological needs of people in different age groups differ from each other , which explains why changes in consumer behavior over time. It is interesting that in old age the needs of consumers usually return to a more basic nature.

6. Perception. Perception is the prevailing popular opinion about a product or service at a given time . What is Emo is that perceptions are likely to change over time . Being a

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