Zara Caso

Clap Ice Cream was born in 1948 as one of the pioneers in the commercial manufacture of ice cream in Chile. Its founders, started their ice cream production business in craft in the South Zone of the country and four years later began distributing its ice cream with great success in the center.

In 1955, they decided to move the factory to the city of Santiago and also in the same city establish a restaurant. In 1986, thanks to the success not only in the ice cream business, but also in the restaurant, decided to formally separate companies to focus solely on Ice Clap production of ice cream and Restaurant Clap in the restaurant business.

A decade later, the company decided to implement their own ice cream and also develop a network of franchises and freezers in shops, supermarkets and grocery stores, to further expand the coverage and accessibility of their products.

By early 2005, Ice Clap had become one of the leading companies in the production and distribution of ice cream in Chile. They had also succeeded in developing international strategic alliances, venture into the markets of Peru, Argentina and Costa Rica and generate prosperity through business, for approximately 800 employees and over 1,500 indirect employees through its distributors and partners.

Excellence in the production of ice cream

His focus on the production of ice cream Ice cream has allowed Clap to be leaders in product innovation, quality, and accessibility to the consumer.

We produce all kinds of ice cream, made with the most advanced hygiene control, quality and service, with innovative flavors according to each client's taste, impeccable finishes allowing full customer satisfaction. We create products with rich flavors, quality and freshness size ideal for full acceptance.

Implementing a comprehensive system of distribution: a win-win model

The company philosophy was based on the premise that "For a business to be really good, all parties must win ... Distributors must win to have an excellent reputation and product quality to win the brand "Clap" by having a wide coverage and must win the final consumer to get a world class product at an affordable price. "

To meet its hedging strategy and wide distribution of product,

Clap ice cream had five distribution channels: own ice cream, franchises, supermarkets, freezers in places like shops and doorstep selling. All these channels were implemented in Chile and Costa Rica while in Argentina and Peru were all working except the doorstep.

The company offered to its members not only a product of international quality but also in the business consulting marketing and sale of ice cream and a wide network of product distribution by refrigerated trucks.

Franchising in particular, had become a major

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