Caso Práctico Mercado de Jugos
Maysa AriasEnsayo10 de Agosto de 2018
1.990 Palabras (8 Páginas)375 Visitas
Caso Práctico Mercado de Jugos
Compañía RP | Compañía LZ | |||
Tipos de Jugos | 1997 | 1998 | 1997 | 1998 |
Listos para Tomar |
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*Naranja | 934,044 | 1,074,716 | 25,617,804 | 33,342,375 |
*Uva | 992,413 | 975,103 | 1,738,827 | 1,971,748 |
*Coctel de Frutas | 464,353 | 363,837 | 10,701,264 | 10,332,350 |
* Manzana | 1,000,000 | 728,597 | 2,313,940 | 2,256,429 |
* Limón | 422,968 | 358,991 | _ | _ |
Subtotal | 3,813,778 | 3,501,244 | 40,371,835 | 47,902,902 |
Concentrado: |
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|
|
|
*Pera | 369,477 | 494,705 | 456,654 | 483,346 |
*Mango | 781,518 | 632,624 | 830,773 | 671,162 |
*Fresa | 336,299 | 324,786 | 189,738 | 156,713 |
*Guineo | 209,020 | 256,788 | 236,481 | 269,582 |
Subtotal | 1,696,314 | 1,708,903 | 1,713,646 | 1,580,803 |
Total General | 5,510,092 | 5,210,147 | 42,085,481 | 49,483,705 |
- Participación % de cada uno de los sabores por categoría y del total general dentro de cada empresa
COMPAÑÍA RP | ||||
| 1997 | 1998 | ||
Listos para Tomar | PORCENTAJE POR CATEGORIA | PORCENTAJE DEL TOTAL GENERAL | PORCENTAJE POR CATEGORIA | PORCENTAJE DEL TOTAL GENERAL |
*Naranja | 24.49% | 16.95% | 30.70% | 20.63% |
*Uva | 26.02% | 18.01% | 27.85% | 18.72% |
*Coctel de Frutas | 12.18% | 8.43% | 10.39% | 6.98% |
* Manzana | 26.22% | 18.15% | 20.81% | 13.98% |
* Limón | 11.09% | 7.68% | 10.25% | 6.89% |
Concentrado: | ||||
*Pera | 21.78% | 6.71% | 28.95% | 9.50% |
*Mango | 46.07% | 14.18% | 37.02% | 12.14% |
*Fresa | 19.83% | 6.10% | 19.01% | 6.23% |
*Guineo | 12.32% | 3.79% | 15.03% | 4.93% |
COMPAÑÍA LZ | ||||
| 1997 | 1998 | ||
Listos para Tomar | PORCENTAJE POR CATEGORIA | PORCENTAJE DEL TOTAL GENERAL | PORCENTAJE POR CATEGORIA | PORCENTAJE DEL TOTAL GENERAL |
*Naranja | 63.45% | 60.87% | 69.60% | 67.38% |
*Uva | 4.31% | 4.13% | 4.12% | 3.98% |
*Coctel de Frutas | 26.51% | 5.50% | 21.57% | 20.88% |
* Manzana | 5.73% | 5.50% | 4.71% | 4.56% |
* Limón | - | - | - | - |
| ||||
Concentrado: | ||||
*Pera | 26.65% | 1.09% | 30.58% | 0.98% |
*Mango | 48.48% | 1.97% | 42.46% | 1.36% |
*Fresa | 11.07% | 0.45% | 9.91% | 0.32% |
*Guineo | 13.80% | 0.56% | 17.05% | 0.54% |
- Volumen de ventas para cada empresa en el segmento de Jugos Listo Para Tomar expresado en dinero:
Compañía RP | Compañía LZ | |||
Tipos de Jugos | 1997 | 1998 | 1997 | 1998 |
Listos para Tomar |
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|
|
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*Naranja | 11,208,528.00 | 15,046,024.00 | 307,413,648.00 | 466,793,250.00 |
*Uva | 11,908,956.00 | 13,651,442.00 | 20,865,924.00 | 27,604,472.00 |
*Coctel de Frutas | 5,572,236.00 | 5,093,718.00 | 128,415,168.00 | 144,652,900.00 |
* Manzana | 12,000,000.00 | 10,200,358.00 | 27,767,280.00 | 31,590,006.00 |
* Limón | 5,075,616.00 | 5,025,874.00 | - | - |
Subtotal | 45,765,336.00 | 49,017,416.00 | 484,462,020.00 | 670,640,628.00 |
*Valores expresados en RD$
- Valor de las ventas del mercado Jugos Concentrados años 1997 y 1998. Participación por empresa
Compañía RP | Compañía LZ | |||
Tipos de Jugos | 1997 | 1998 | 1997 | 1998 |
Concentrados |
|
|
|
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*Pera | 12,931,695.00 | 20,258,169.75 | 15,982,890.00 | 19,793,018.70 |
*Mango | 27,353,130.00 | 25,905,952.80 | 29,077,055.00 | 27,484,083.90 |
*Fresa | 11,770,465.00 | 13,299,986.70 | 6,640,830.00 | 6,417,397.35 |
*Guineo | 7,315,700.00 | 10,515,468.60 | 8,276,835.00 | 11,039,382.90 |
Subtotal | 59,370,990.00 | 69,979,577.85 | 59,977,610.00 | 64,733,882.85 |
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