Plan De Negocios Para Una Empresa De Servicios De Outsourcing Y Consultoria Financiera Para Pymes En Bogota

BUSINESS PLAN

ACF LTD.

TABLE OF CONTENTS

Pg.

1. EXECUTIVE SUMMARY 7

2. BUSINESS DESCRIPTION 10

2.1 Company description 10

2.2 History 10

2.3 Mission and Vision 11

2.4 Products and services 11

2.5 Justification of the business 13

2.5.1 Importance of finance and accounting management for sme’s 13

2.5.2 Benefits of financial outsourcing 14

2.6 Ownership structure 14

2.7 Legal considerations 15

3. BUSINESS OPORTUNITIES 16

3.1 Current situation of the market 16

3.2 Potential customers 17

3.3 Business competitors 18

4. MARKETING STRATEGY 24

4.1 Costing 24

4.1.1 Fixed costs 24

4.1.2 Variable costs 25

4.2 Pricing 25

4.3 Sales projection 26

4.4 Promotion 28

4.4.1 Young entrepeneurs fair 28

4.4.2 Outsourcing catalog 29

4.4.3 Internet 29

4.4.4 Family and friends 29

5. BUSINESS OPERATION 30

5.1 Operational function 30

5.2 Personnel 31

5.3 Organisational structure 32

6. TECHNOLOGY 33

7. FINANCES 34

7.1 Revenue 35

7.2 Expenses 35

7.2.1 Personnel expenses 35

7.2.2 Administrative expenses 36

7.2.3 Total expenses 36

7.3 Investments 36

7.3.1 Working capital 36

7.3.2 Total investments 37

7.3.3 Loan amortization 37

7.3.4 Adjusted investments 38

7.4 Cashflow 38

7.5 Net present value NPV 38

8. REFERENCES 40

9. APPENDICES 42

9.1 Model contract 42

9.2 Successful Colombian entrepreneurs 44

LIST OF TABLES

Pg.

Table 1. SWOT Analysis 8

Table 2. Fixed costs per month 24

Table 3. Incomes of the BPO industry in Bogota 2004-2009 27

Table 4. Sales projection. 28

Table 5. Number of consultants to be hired 31

Table 6. Inflation in Colombia 2009 – 2013 34

Table 7. Revenue 35

Table 8. Personnel expenses 35

Table 9. Administrative expenses 36

Table 10. Total expenses 36

Table 11. Working capital 37

Table 12. Total investments 37

Table 13. Loan amortization 37

Table 14. Adjusted investments 38

Table 15. Cashflow 38

Table 16. Net present value 38

LIST OF FIGURES

Pg.

Figure 1. Proyecta S.A. logo 18

Figure 2. Gesfinvalor logo 19

Figure 3. S.C.I.C. logo 20

Figure 4. Contaudi Asesores logo 21

Figure 5. Asficom Ltda. Logo 22

Figure 6. Incomes of the BPO industry in Bogotá 2004-2009 27

Figure 7. Organisational structure of ACF Ltd. 32

Figure 8.World office logo 33

1. EXECUTIVE SUMMARY

This business plan provides an analysis and evaluation of a business proposal for a company named ACF Ltd., which is dedicated to accounting and financial outsourcing services for sme’s (Small and Medium Enterprises) in the city of Bogota in Colombia.

It begins with a full a description of the business along with the objectives to be reached and the services to be offered.

Secondly, the current situation of the market in which the company will carry out its commercial activities was analyzed. This study included the identification of business opportunities as well as potential customers and characteristics of some competitor, as well as the marketing strategies. It was found that there is an increasing tendency in the acquisition of the products offered by ACF Ltd., and therefore, it was concluded that the company had very good prospects.

After that, they were listed all the activities, personnel and technology that are necessary to the correct operation of the company, and finally, the financial projections looking to an horizon of three years were calculated.

When finishing the business plan, it was found that there are a lot of potential customers who can be interested in the services of the company, due to the fact that these services can bring excellent benefits for the client’s businesses and to the Colombian economy in general, also, the project is financially viable and will increase the value of the company in COP$53,124,928 (Colombian pesos).

The following SWOT analysis, shows in summary the prospects of the business proposed:

Table 1. SWOT Analysis.

STRENGTHS WEAKNESSES

• The business will be run by high-qualified professionals.

• Direct contact with other professionals in the same area, especially former classmates and colleges.

• A services company does not required investments in machinery or other assets which depreciate, large premises are not needed as well as not many employees.

• Well defined objectives and methodologies.

• There is no` need to invest big amounts of money at the beginning. . • Little experience in the market.

• Not having accurate information about the financial outsourcing market in Bogota.

• The product already exists in the market, it is not innovative.

OPPORTUNITIES THREATS

• The company offers a service which is necessary for the operation of any business.

• Most small entrepreneurs in Bogota do not have financial or accounting skills.

• Delegating accounts to third parties is an increasing tendency in Colombia.

• Big amount of sme’s can be found in Bogota.

• Bogota is characterized by having different programs which support small and young entrepreneurs.

• Possibility to expand the business through family and friends.

• Opportunity to develop more related products in order to be more competitive. • Competitors have more years of experience in the market.

• Competitors often offer other kind of services apart from finance outsourcing such as administrative, tributary and marketing.

Source: The author.

2. BUSINESS DESCRIPTION

2.1 COMPANY DESCRIPTION

NAME: ACF Ltd.

OWNERSHIP STRUCTURE: Limited.

LOCATION: Bogota, Colombia.

MAIN ACTIVITY: Provision of accounting and financial outsourcing services, consultancy and advice for the SME’s located in Bogota, Colombia.

2.2 HISTORY

ACF Ltd. (Asesorias Contables y Financieras Limitada/Accounting and Financial Consultancy Limited.), came up as a business idea of three former university classmates and friends from Bogota, Colombia: Yina Ibarra, Juan Camilo Gonzalez and Maria Fernanda Cely; Industrial Engineers graduated from America University. Their love for accounting and financial issues made them think of an idea to work on the area they have always enjoyed the most about their career.

2.3 MISION AND VISION

MISSION

To provide financial and accounting support to SMEs (Small and medium enterprises) located in Bogota, Colombia, in order to facilitate their decision making process, resolve problems so as to contribute to their development and guarantee their continuance in the market through appropriate information analysis and continuous advice.

VISION

To become a leader company in the provision of financial outsourcing services, counting on high-qualified personnel, working efficiently and creating

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