Politica De Marca

BRAND POLICY

TEJAR DE PESCADERO

content

1. Who we are and where we are going

2. Pescadero its a brand with history

3. Our products

- Products Lines

- Tecnical instructions

- Installation Manuals

4. Promotion brand

- Exhibition

- Advertising, events and sponsorships

5. Trading Conditions

- Distributors of Pescadero

- Evaluation of distributors

- New Distributors

- Price List

- Discounts

- Orders

- Delivery

- Billing

- Claim

Who we are and where we are going

For many people of the word elegance is directly related to high fashion, few understand this concept permeates all areas of design, including architecture of the space.

The French writer Honoré de Balzac defined elegance as "the science of doing nothing like the other, seeming to do everything the same way they" premise that has always governed the actions of Tejar de Pescadero.

The production scheme of our company does not differ much from their peers, is a traditional process where many variables involved: clay as resource base, the extrusion of material burning in oven, process of selection and packaging.

However, it is the sum of details that have allowed us to set the tone and give our customers different products than clay pieces are decorative elements that meet the most demanding styles.

We made real the magic of color and straight lines, perfect fusion giving rise to excesses

sober pieces that respect the original design of the work, exalting and giving perpetuity in time.

Buy Pescadero, is to buy distinction, we go a step forward in design and good taste; to feel that each piece comes with the backing of our house, which over 70 years has established itself as the leader in architectural finishes stoneware.

Our commitment is and will continue to ensure the consistency of the product, shaping each in our essence, confirming that we are different and that our value is measured in sensations.

Pescadero a Brand whith Histrory

Pescadero una marca con historia

Our story began to run in 1945 when outside of the city of Cúcuta was built company with two ovens and 60 thousand blocks supplied the needs of a growing city was built.

Pescadero born within a few years of existence was already considered one of the largest companies of its time, not only for its size, but because the most important projects in the city were made with their products.

And in the measure that we built as industry and construction techniques evolved, we developed pieces that complement our portfolio and pipeline, plaques, saps, bricks, accessories and architectural finishes.

We were a large bricked mid 70s already had more than 10 ovens and all necessary orders to meet local market machinery.

But it was in 1984 that the story took a major twist Pescadero; until the early 80s, we used clay as raw material was taken from the premises of the factory was a clay of excellent quality but did not allow large variations in color.

New trends in architecture showed the market's interest in having alternatives to design, it was then that he began the search for new mines and the origin of Pescadero colors.

In the early 90s the factory production was scheduled on a 70% brick and 30% for architectural finishes, this condition hindered the expansion project of the company, was well as a strategic decision, Pescadero changed its orientation becoming a company of architectural finishes.

Today we continue making a difference, the design of our products highlights the elegance and simplicity of the clay, making decorative items that go well with any project; thanks in large measure our human group in its immense commitment to the organization, strives to make it right to continue the legacy that our founders cemented on land that we inherited its name and grandeur.

Nuestros productos

Un producto es el resultado de años de investigación y análisis, de ensayos y pruebas; requiere del esfuerzo y dedicación de muchas personas que intervienen en el proceso de desarrollo. Un producto es una solución, es materia que se convierte en arte funcional, para llenar las expectativas de personas que soñaron con un espacio ideal y que gracias a éste pudieron volverlo realidad.

En Pescadero conocemos a nuestros clientes, sabemos de su gusto exquisito, entendemos que su satisfacción no está en lo masivo sino en la exclusividad de cada pieza, por eso hemos concentrado los esfuerzos en perfeccionar nuestras cuatro líneas de productos, marcando la diferencia haciendo consistentes los pequeños detalles.

Pisos/ La magia de la línea recta

La transición a los grandes formatos 30x30

Durante muchos años el rey de los pisos fue el formato 25x25, este producto cumplía con todos las exigencias del momento; su tamaño pequeño se ajustaba a los parámetros del diseño que relacionaban al gres directamente con los espacios campestres y al aire libre.

Sin embargo, conforme fue pasando el tiempo, las tendencias en arquitectura fueron modificando la percepción que se tenía frente a los productos y formatos; los materiales que antes se concebían solo para exteriores se empezaron a usar en interiores, la sensación de amplitud y libertad tomó gran relevancia obligando a los proveedores a aumentar el tamaño de los pisos y migrar su diseño hacia las líneas rectas y los acabados sobrios.

Fue así como nació el formato 30x30, un piso que rompe esquemas en el mundo de las arcillas, abriendo las posibilidades de uso a interiores y exteriores.

El arte de la modulación 15x30 /15x15

Con el nacimiento

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