BUSINESS PLAN NIGHTLIFE, MULTICULTURAL

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BUSINESS PLAN

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NIGHTLIFE, MULTICULTURAL

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JANUARY 10, 2023

DISCO PUB INSIDE

CALLE SEVILLA, 24, 50006, ZARAGOZA

Index:

Executive summary        2

VALUE PROPOSITION        3

INTRODUCTION        5

1.        Justification        6

2.        General        7

Business policies        7

3.        Entrepreneur profile        8

5. Market research        8

6        HISTORICAL VISION OF LEISURE        10

7        CURRENT CONJUNCTURE        12

UNEMPLOYMENT        13

Youth unemployment        13

ECONOMIC SITUATION        14

8 ANALYSIS OF THE ENVIRONMENT        15

9. Our products and services        21

Job roles and responsibilities        23

SWOT analysis        24

10. SALES AND MARKETING STRATEGY        27

Sources of income        27

11. Advertising and advertising strategy        29

Our pricing strategy        30

12. Initial expenditure (budget)        31

13. Corporate social responsibility        33

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Executive summary

Inside constitutes a viable proposal for the creation of a multicultural discotheque with a fundamental social reason by contributing to abolish xenophobia and a further initiative to provide solutions to the shortage of services on the part of other competitors in the sector.

The business goes hand in hand with technology in its innovation never before seen in a country nightclub, taking effective service models such as large restaurant chains such as: Mc Donald’s, The corral and Taco Bell, the service model through POS machines(Point of Service) and its CRM customer management system are revolutionary in the entertainment industry by allowing our customers an agile income, a safe registration and an optimization of the time in the orders A favorable sector for the creation of this type of companies gives us the province of Zaragoza, and that of major companies dedicated to this industry, a government with clear policies and committed to developing cultural innovations for the sector.

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VALUE PROPOSITION

The present business plan presents the creation of a nightlife establishment, which will be located on Calle Sevilla in the town of Zaragoza.

The creation of this new company is due to the need of the youth of an establishment of these characteristics, but it will have an important differentiation from other companies in the sector, which we are sure will please all our customers.

The business idea is not new, but it will be a revolution within the sector in which it is located because it will bet on giving the maximum to its customers thanks to its nightlife offer. In addition, it will have an exceptional location that will favor the access of customers and will make us a reference in the province of Zaragoza.

From a good knowledge of the sector in which we are, we will try to improve the virtues of this type of facilities thanks to our business strategies and minimize any defects that may occur, always working hard on them thanks to our prepared technical and human team.

As a valuable contribution of the party room or nightclub that is proposed is the one that both decoration, staff, activities, music, and especially the atmosphere should thrill. Music is an element to which an indispensable value is supposed, but if it fails in its concept empty the local.

In this project a resident DJ will be hired to ensure that we can predict the audience that we will maintain if the marketing and PR work is done well. It will also bring freshness with live performances (concerts, performances, etc.).

Today more than ever it does not survive, no nightclub if it is not strongly linked to the networks. The staff will bring an image to the local becoming part of the decoration and atmosphere, and its appearance will be an attraction to visit and stay in the local, as well as one of the assets of the disco.

Basic lines of value are:

• Diversify the offer: For example, take advantage of new technologies and install chat or webcam points, interaction with social networks, screens where music videos can be projected. In addition, you can offer the possibility to bring DJs that at that time are fashionable.

• An interesting option later would be to extend the opening hours by allocating the local in the afternoons (from a certain time not very early) so that it works as a pub where customers have a drink, and at night, it transforms into a disco with a fun and original atmosphere.

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• Customer loyalty. Performing promotional parties with gifts, distribute vouchers-discount, encourage the formula of happy hour (this encourages consumption at certain times).

• Merchandising products will be sold: Merchandising products (T-shirts, lighters, stickers, etc.) can be manufactured with the discotheque logo, these can be sold by expanding the sources of income or can be given away to the most faithful members.

• It will be available as much as possible of summer terrace: Therefore, it would be a good option to enable a space for terrace with a bar in it that was open in the summer months.

• Parties will be held throughout the year. Parties open to the general public: theme parties, shows, gifts. Private parties for celebrations, such as end of career parties, farewells.

• The discotheque must be located in a place where people concentrate to go out and where there are bars and pubs from which people leave to enter later in the discotheque. In addition, it is advisable to be located in areas where there are young people (university areas, for example).

The following activities are highlighted as important:

• Make promotional parties with gifts, distribute vouchers-discount, encourage the formula of happy hour (this encourages consumption at certain times).

• Make merchandise products (T-shirts, lighters, stickers) with the logo of the discotheque, these can be sold by expanding the sources of income or can be given to the most faithful members.

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INTRODUCTION:

General objective

Develop a business plan for the creation of a multicultural discotheque, aimed at both locals and foreigners in the city of ZARAGOZA, for the sake of respect for cultural diversity, the practice of foreign languages and globalization.

Specific objectives

• Develop a market study that identifies the target market and potential customers.

• Conduct a production study identifying suppliers.

• Design an administrative and legal study to identify the type of organization and the requirements of achievement.

• Support the viability of the project mentioned by means of a financial study

Short-term objectives (1 to 2 years)

General Purpose

Finish the remodeling, adapt the spaces, perform marketing and launch the tracking model:

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