Caso IPhone

CASE iPhone: AN INTERNATIONAL COMPANY

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During these last years, it is impossible deny the technological advance in the world. Everyday, something is changing or the experts are creating something new for us, the consumers. iPhone, with not doubt, has been one of the most important advances the last years. As soon as the first iPhone was created, its impact in the world was amazing. According to the case, iPhone was a huge step of Apple’s company around the world, especially in United States and Europe. Although, the first iPhone was so useful and chic, it at the same time needed some improvements.

As we iPhone is a product that mix a cellphone and an iPod, it has characteristics that makes easy its use, the storage is so good and its performance its excellent compare with other cellphones. Apple’s company is known as an innovating company, every moment they are improving its products, trying to be the best in this market. So, through these years, iPhone has had some changes to improve its performance and its style or image.

The first iPhone was the mentioned in the case, however, after successful launch Apple’s company launch to the market three more versions of this product. The next one version was iPhone 4, its characteristics are: chip A4 (fast), offer in two colors (white and black), its dimensions did not change, it has a camera iSight of 5mpx, it does not has the option of panoramic pictures, the battery is just of 7 hours and its storage is only if 8gb; with this version, the company could resolve the problem of 3G technology presented in Europe.

The next iPhone is iPhone 4s, the most important improvements are its chip A5 (faster that iPhone 4), the resolution of the camera (8mpx), its version includes the option of taking panoramic pictures and the battery is of 8 hours, one hour more that iPhone 4, and the storage increase to 16gb. But the innovation does not finish for this company; recently, they have created the last one version, iPhone 5.

The iPhone 5, obviously has some changes such as: its chip (A6), its design (a little bit longer and thin), the resolution of the camera is the same of the iPhone 4s, the consumer can take pictures at the same time the are recording a video, the connector of battery is modern and it has 3 different storage according to the necessity of the consumer (8gb, 16gb, and 32gb).

As we said at the beginning, actually we are living in a technological world, where practically there is no day in which we do not see some news about a new technological launch in the market. It is incredible to see how the companies are investing in this area to get the best position in the market. During these years, many companies followed the example of Apple’s company and they have started to modify their product. As the competence in the market has increased, the consumers are becoming more exigent.

Some experts in this area have said the iPhone has lost market, due to its main competitor, Samsung. The statistics also confirm this affirmation. Although, the company has good positioning in the market, many people expect something new and in a short time. We think that this is the unique way for the recuperation of the company, and this useful product, the iPhone.

ORGANIZATIONS INVOLVED

APPLE: is an American multinational corporation that designs and manufactures electronic equipment and software. Company operates over 370 stores in nine countries; the company created the iPhone is a convergence of Internet-enabled iPod and smartphones, the iPhone accounts with gadgets, designs and effective processor. Apple announced the September 12, 2012 the launch of the iPhone 5, which will be thinner, lighter and will feature iOS 6.

AT&T : This Company is an online store that has exclusivity deal with Apple, This is a largest wireless iPhone company with 58 million subscribers that sells the iPhone, in this store can find the iPhone prices, packages, accessories .

CINGULAR: is a partner of Apple , is owned by AT&T to develop breakthrough features like visual voicemail. Apple Chooses Cingular as Exclusive US Carrier for Its Revolutionary iPhone. “We are thrilled to be offering our revolutionary new iPhone exclusively with Cingular, and look forward to working together with them to create some wonderful new features for our customers.” Steve Jobs.

YAHOO: Is the world´s largest e-mail service, with a quarter-billion subscribers worldwide. According with one Wall Street analysts, the growing alliance in this year between Apple and Yahoo for delivering information to iPhone users have been met positively, there are strong benefits for both parties in the relationship. Yahoo would help Apple lessen its dependence on Google, which has become a major rival thanks largely to its role in developing the Android mobile platform. Apple has already made an effort to push Google out from the iPhone by creating its own mapping solution, and removing YouTube as a default built-in iOS application.

BLACKBERRY: The BlackBerry is a line of wireless handheld devices and services designed and marketed by Research in Motion Limited (RIM) operating as BlackBerry. This year the stock market reflects that compared to Apple, BlackBerry BBRY -2.17% is having a great year so far. Its stock rose 22% in the first quarter, on top of a 58% surge in the fourth quarter and a 1.5% gain in the third quarter of last year.

GOOGLE: Services like Google maps, and YouTube video applications. According to the executive Google Executive Chairman and former CEO Eric Schmidt, the two companies recently renewed their partnership to continue to provide services for the iPhone. Last year, it was suggested that Google pays Apple as much as $100 million a year in a revenue sharing deal for searches made on the iPhone.

FOXCOON INTERNATIONAL HOLDINGS LTD: Supplier of Apple who are running complex and labor-intensive production lines Foxconn to Move iPhone Orders to Foxconn International Holdings.

HON HAI PRECISION INDUSTRY Co: (Hong Kong ).This is the world´s biggest electronics contract manufacturer by revenue. Company is in charge of handling the iPhone´s assembly. Also, company has diversified similarly, growing from a tiny market of tuning knobs for TV. Sets to giant that produces desktop PC´s …----

CATCHER TECHNOLOGY Co: is a company which makes stainless metal casing increasingly popular for cell phones and notebook personal computers, is supplying iPhone´s casing. Optimism for this company over the upcoming launch of the iPhone also raised its shares which makes stainless casings and mechanical parts, by 5.2 percent to NT$362.5.

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