Situación actual de la empresa

Current situation of the enterprise

At present, the company cooperates with customers from Latin America, the United States, Canada and Europe and next year the company plan is get into the Asian market. In 2005, the company has requested the support of external specialists in the analysis of the system of production in the company caused by expected increases in demand for parts. As it has been decided that the enterprise should stop its importing from the United States, which means that the Mechanical Processing Department would produce 100% of the components destined for the Assembly Department (in comparison to 50% of all components manufactured previously), and that the production for the new clients from the Asian market, such as Honda, Isuzu and Mitsubishi, would be implement.

Both departments work from Monday till Friday in three shifts and, additionally, the Mechanical Processing Department itself works also on Saturdays in two shifts and on Sunday in one shift.

Mission

The company set itself the task to supply only the products of the highest quality which will satisfy the clients expectations, taking under consideration their requests regarding conditions, places and deadlines of the deliveries, taking special care of not violating the environmental conditions of the region and, at the same time, caring about the satisfaction of its employees and contributing to the development of the community that lives in the company's surroundings.

Vision

To become the leader in motor products trade, to deliver products of the highest quality and the best services to its customers.

SWOT Analysis

A SWOT analysis (alternatively SWOT matrix) is a structured planning method used to evaluate the strengths, weaknesses, opportunities and threats involved in a project.

The degree to which the internal environment of the firm matches with the external environment is expressed by the concept of strategic fit.

• Strengths: characteristics of the business or project that give it an advantage over others.

• Weaknesses: characteristics that place the business or project at a disadvantage relative to others

• Opportunities: elements that the project could exploit to its advantage

• Threats: elements in the environment that could cause trouble for the business or project

Identification of SWOTs is important because they can inform later steps in planning to achieve the objective.

That is why this tool is used to know the current situation of the company and begin to implement strategies that would lead to the achievement of its objectives.

SWOT analysis shows that Rockford Company has enough experience to deal with the main problems of inefficient communication and lack of communication channels, as well as the constant stoppages of production.

As well, the analysis shows that the company has a great opportunity in the Asian market, provided that manages to reduce production time and costs.

Strategy, mission, vision

Strategy

To enter into the Asian market providing competitive prices it was decided to implement the following strategy, will produce only the required quantity of product necessary by the customer in order to eliminate downtime and reduce costs due to the high price that generates keep products in stock.

Mission

Supply products of the highest quality by improving competitiveness in the international market. Give customers access to the best engine industry through highly qualified.

Vision

To be a recognized leader in our industry providing products of the highest quality developing our processes to achieve better market position.

Goals

• Automate production processes

• Implement an effective communication channel

• Get established in the Asian market over the next three years

Strategies to follow to achieve our goals are:

• Producing only what the customer requests.

• Implement the necessary tools to improve communication between departments and employees.

Ishikawa Diagrams

Identifying the Likely Causes of Problems

A graphic tool that helps identify, sort and display possible causes of a problem or quality characteristic.

Step 1 - Identify and define the Effect

• Decide on the effect to examine

• Use Operational Definitions

• Phrase effect as: positive (an objective) or negative (a problem)

Step 2 – Fill in the Effect box and draw the spine

Step 3 – Identify Main categories

• Methods

• Machines

• Manpower

• Environment

• Measurement

• Material

• People

Step 4 – Identify causes influencing the effect

Step 5 – Add detailed levels

Step 6 – Analyze de diagram

Benefits

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