Proyectos

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INDEX

          2.1.1 Identification of relevant factors of location                                               35

        2.2    Quantitative methodology for defining the location                                   36

           2.3 Environmental impact                                                                       37

3.  ORGANIZATION

       3.1 Chosen type of legal society and justification                                                   39

       3.2 Analysis of the Structure of Social Capital                                                          40

       3.3 Structural and functional organization chart                                                  41

       3.4 Organization chart                                                                               41

       3.5  Human Resource Requirements                                                       41

       3.6  Business creation process                                                                42

4.   ENGINEERING PROJECT

      4.1    Product description and technical specification                                        

      4.1.1 Input – output matrix

      4.1.2 Selection of the production process   

      4.2   Technology Requirements

      4.3   Lay out  

      4.4   Flowchart of the production process

5.   INVESTEMENT STRUCTURE

      5.1    Investment structure

      5.1.1 Working capital

      5.2    Manufacturing costs

      5.2.1 Fixed costs

      5.2.2 Variable costs

6.    FINANCING

       6.1    Funding structure

       6.1.1 Table of debt service

8. FINANCIAL STATEMENTS

8.1 Preparation of projected cash flow

8.2 Preparation of projected income statements (under rules IFRS)

8.3 Starting Balance design and projected (under rules IFRS)

INDEX OF CHART

1 STUDY MARKET  

1.3 Identification of the target market

• Chart 1                                                                                                                7
• Chart 2                                                                                     7

1.3.2 Methodology for market segmentation

• Chart 3                                                                                     9

1.3.3 Sample size: Pilot and market survey

• Chart 4                                                                                   10

1.5.2 Substitute and complementary products

• Chart 5                                                                                   23

1.5.3.2 Pricing and fixation

• Chart 6                                                                                   26

1.6.1   Calculation of potential demand unmet

• Chart 7                                                                                   28
• Chart 8                                                                                   29

2 LOCATION

2.2 Quantitative methodology for defining the location

• Chart 9                                                                                   37

1. STUDY MARKET

1. Full Description of business

Peru has a high potential for organic farming, this is primarily due to the small farmers and indigenous peasants and the way how they use their traditional production systems, which have been adapted according to the particular conditions of ecosystems and support climates to pest attack and disease soil conservation and biodiversity in parallel which can obtain safe and nutritious food.

We know that people care about healthy and this way we will launch a new product fruit pulp on the market, but our product is different because they are exotic fruits and counted with maca or quinoa according to consumer preference. These fruits have different features and components that help people to follow a good diet with natural products.

The growing importance of healthy eating for good health.

People consume food for energy and nutrients needed to survive and fruits have been used since the beginning of time because they provide nutrients, flavors and attractive colors that are innate to it.

1. Objectives of market research

For information on the market to help us cope with the Lima market conditions, make decisions and anticipate changes.

This information should demonstrate:

• That there is a sufficient number of consumers with high demand for fruit pulp.

• That said consumers can have a real demand to justify production that intends to provide.

• That we have the basis to use appropriate marketing channels.

• You can calculate the effects of demand for product substitution and complementary.

Achieving these goals can only be accomplished through research to provide information to be used as a basis for decision making, it should be quality, reliable and practical.

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