Proyectos
Enviado por Carlos Vicuña Alvarez • 17 de Septiembre de 2015 • Documentos de Investigación • 7.570 Palabras (31 Páginas) • 105 Visitas
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INDEX
1. STUDY MARKET | PAGE |
1.1. Full Description of business and market intelligence | 5 |
1.2. Objectives of market research | 6 |
1.3. Identification of the target market | 7 |
1.3.1. Consumer Profile | 8 |
1.3.2. Methodology for market segmentation | 8 |
1.3.3. Sample size: Pilot and market surveys | 10 |
1.3.4. Processing and statistical analysis of the results with computer tools | 11 |
1.4. Demand study, qualitative and quantitative analysis | 21 |
1.4.1. Historical information | 21 |
1.5. Study of supply; qualitative and quantitative analysis | 21 |
1.5.1. Identification and analysis of competition | 23 |
1.5.2. Substitute and complementary products | 23 |
1.5.3. Price analysis | 24 |
1.5.3.1. Factors influencing the price | 24 |
1.5.3.2. Pricing and Fixation | 25 |
1.6. Demand-supply balance | 28 |
1.6.1. Projected market share of the project | 28 |
1.7. Marketing | 29 |
1.7.1. Designing the supply chain and technical justification | 31 |
1.7.2. Description of the elements of the supply chain itself | 31 |
2. LOCATION | |
2.1. Proposed location of the business infrastructure | 32 |
2.1.1 Identification of relevant factors of location 35
2.2 Quantitative methodology for defining the location 36
2.3 Environmental impact 37
3. ORGANIZATION
3.1 Chosen type of legal society and justification 39
3.2 Analysis of the Structure of Social Capital 40
3.3 Structural and functional organization chart 41
3.4 Organization chart 41
3.5 Human Resource Requirements 41
3.6 Business creation process 42
4. ENGINEERING PROJECT
4.1 Product description and technical specification
4.1.1 Input – output matrix
4.1.2 Selection of the production process
4.2 Technology Requirements
4.3 Lay out
4.4 Flowchart of the production process
5. INVESTEMENT STRUCTURE
5.1 Investment structure
5.1.1 Working capital
5.2 Manufacturing costs
5.2.1 Fixed costs
5.2.2 Variable costs
6. FINANCING
6.1 Funding structure
6.1.1 Table of debt service
8. FINANCIAL STATEMENTS
8.1 Preparation of projected cash flow
8.2 Preparation of projected income statements (under rules IFRS)
8.3 Starting Balance design and projected (under rules IFRS)
INDEX OF CHART
1 STUDY MARKET
1.3 Identification of the target market
- Chart 1 7
- Chart 2 7
1.3.2 Methodology for market segmentation
- Chart 3 9
1.3.3 Sample size: Pilot and market survey
- Chart 4 10
1.5.2 Substitute and complementary products
- Chart 5 23
1.5.3.2 Pricing and fixation
- Chart 6 26
1.6.1 Calculation of potential demand unmet
- Chart 7 28
- Chart 8 29
2 LOCATION
2.2 Quantitative methodology for defining the location
- Chart 9 37
- STUDY MARKET
- Full Description of business
Peru has a high potential for organic farming, this is primarily due to the small farmers and indigenous peasants and the way how they use their traditional production systems, which have been adapted according to the particular conditions of ecosystems and support climates to pest attack and disease soil conservation and biodiversity in parallel which can obtain safe and nutritious food.
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