Estrategias de comercialización internacional Evidencia 1
Enviado por Ulises GS • 6 de Noviembre de 2017 • Tareas • 1.372 Palabras (6 Páginas) • 512 Visitas
Nombre: Ulises García Sánchez | Matrícula: 2716547 |
Nombre del curso: Estrategias de comercialización internacional | Nombre del profesor: Carlos Alberto Gonzalo Ugarte |
Módulo: Módulo 1 | Actividad: Evidencia 1 |
Fecha: 07/09/17 | |
Bibliografía Bacchus, R. (2017). Regional trade blocks, tariffs and trade barriers. Obtenido de rosalienebacchus.com: http://www.rosalienebacchus.com/articles/RegionalTradeBlocks.html Country economy. (2016). GDP - Gross Domestic Product. Obtenido de Country economy: http://countryeconomy.com/gdp Encyclopedia, N. (2016). Chile. Obtenido de Nations Encyclopedia: http://www.nationsencyclopedia.com/geography/Afghanistan-to-Comoros/Chile.html Index Mundi. (2017). Sweden Demographics Profile 2017. Obtenido de IndexMundi: http://www.indexmundi.com/sweden/demographics_profile.html Mundi, I. (2017). Chile Demographics Profile 2017. Obtenido de Index Mundi: http://www.indexmundi.com/chile/demographics_profile.html Mundi, I. (2017). Chile Natural resources. Obtenido de Index Mundi: http://www.indexmundi.com/chile/natural_resources.html Mundi, I. (2017). Sweden Natural resources. Obtenido de Index Mundi: http://www.indexmundi.com/sweden/natural_resources.html OEC. (2016). Chile. Obtenido de OEC: http://atlas.media.mit.edu/en/profile/country/chl/#Exports OEC. (2016). Sweden. Obtenido de OEC: http://atlas.media.mit.edu/en/profile/country/swe/#Exports Time, G. M. (2017). Currency calculator. Obtenido de Greenwich Mean Time: https://greenwichmeantime.com/time-gadgets/currency/ World Atlas. (2017). Sweden Geography. Obtenido de World Atlas: http://www.worldatlas.com/geography/swedengeography.htm Worldometers. (2017). Countries in the world by population (2017). Obtenido de Worldometers: http://www.worldometers.info/world-population/population-by-country/ |
Analyze the product assigned to you and select the most promising target market. Choose two countries and make a comparison between them.
- Choose two countries as potential target markets for the product.
- Talavera
- Sweden
- Chile
- Draw a comparison table between both countries to select the most promising target market.
- Basic data of the selected countries
- Official name of the country
- Location (continent, coastlines, and borders)
- Capital
- Population
- GDP and GDP per capita
Basic data | Sweden | Chile |
Official name | Kingdom of Sweden | Republic of Chile |
Location | Northern Europe | South America |
Coastline | 3,218 km | 6,435 km |
Borders | 2,233 km | 6,171 km |
Capital | Stockholm | Santiago |
Population | 9’920’624 | 18’313’495 |
GDP | $ 511’000 M | $ 247’025 M |
GDP per capita | $ 51’508 | $ 13’488 |
- Business profile
- Trade balance for the last five years
- Main imports and exports of the country
- Main trading partners in imports and exports
- Products that could be imported from Mexico
- Groups or political, economic and trade blocs to which the country belongs
Business profile | Sweden | Chile |
Trade balance | [pic 2] | [pic 3] |
Main imports | Crude petroleum, refined petroleum, cars, vehicle parts, computers, broadcasting equipment, telephones and packaged medicaments. | Refined petroleum, crude petroleum, petroleum gas, cars, delivery trucks, broadcasting equipment and computers. |
Main exports | Refined petroleum, packaged medicaments, cars, vehicle parts, telephones, sawn wood, kaolin coated paper and combustion engines. | Refined copper, copper ore, raw copper, sulfate chemical wood pulp, fish fillets, wine, grapes and gold. |
Main trading partners | Germany, Norway, Denmark, The UK and China | China, USA, Japan, Brazil and Argentina |
Products imported from Mexico | Cars, fruits and vegetables, furniture, textiles, animal products. | Cars, petroleum, textiles, fruits and vegetables, vehicle parts. |
Groups or political, economic and trade blocs | European Union | MERCOSUR ANDEAN |
- Geographical data
- Territory in km2
- Political composition (states, provinces)
- Main climates
- Major cities and population
Geographical data | Sweden | Chile |
Territory | 449’964 km2 | 756’950 km2 |
Political composition | Divided in 25 provinces | Divided in 25 provinces |
Main climates | Temperate in south with cold, cloudy winters and cool, partly cloudy summers; subarctic in north | Temperatures steadily cool as the country extends southward, away from the equator and toward Antarctica. |
Major cities and population | Stockholm Västra Götaland Skane Ostergotlands Uppsala | Santiago Valparaiso Punta Arenas Antofagasta Arica |
- Demographic and cultural data
- Age pyramid
- Population growth rate
- Immigration and migration rate
- Life expectancy
- Birth and mortality rates
- Education index
- Official language
- Religious composition
Demographic and cultural data | Sweden | Chile |
Age pyramid | 0-14 years: 17.28% (male 878,463/female 829,266) | 0-14 years: 20.27% (male 1,825,115/female 1,751,977) |
Population growth rate | 0.81% (2016 est.) | 0.8% (2016 est.) |
Immigration and migration rate | 5.4 migrants(s)/1,000 population (2016 est.) | 0.3 migrant(s)/1,000 population (2016 est.) |
Life expectancy | Total population: 82.1 years | Total population: 78.8 years |
Birth and mortality rate | 12 births/1,000 population (2016 est.) | 13.7 births/1,000 population (2016 est.) |
9.4 deaths/1,000 population (2016 est.) | 6.1 deaths/1,000 population (2016 est.) | |
Education index | 84.8% | 77.3% |
Official language | Swedish (official) | Spanish (official), |
Religious composition | Church of Sweden (Lutheran) 63%, other (includes Roman Catholic, Orthodox, Baptist, Muslim, Jewish, and Buddhist) 17% | Roman Catholic 66.7%, Evangelical or Protestant 16.4%, Jehovah's Witness 1%, other 3.4%, none 11.5%, unspecified 1.1% |
- Economic data
- Currency and exchange rate per dollar
- Major economic activities
- Development level
- Natural resources
Economic data | Sweden | Chile |
Currency and exchange rate | Sweden Krona (SEK) 1 SEK = 0.13 USD | Chile Pesos (CLP) 1 CLP = 0.0016 USD |
Major economic activities | Agriculture, manufacturing, technology | Mining, agriculture and manufacturing |
Development level | HDI 91.3% | HDI 84.7% |
Natural resources | Iron ore, copper, lead, zinc, gold, silver, tungsten, uranium, arsenic, feldspar, timber, and hydropower. | Copper, timber, iron ore, nitrates, precious metals, molybdenum, hydropower. |
- Government
- Form of government (monarchy, republic, dictatorship)
- Political, social and economic issues
Government | Sweden | Chile |
Form of government | Parliamentary democracy | Representative democracy |
Political, social and economic issues | Sweden has often presented itself to the world in the past as a model of social justice and successful integration. The riots in the Stockholm suburb of Husby has seriously shaken the idyllic world of the Swedes. Some 12,000 residents live in Husby; 85-percent of them have an immigrant background. More than a third of the 20-25 year olds have no job. After the last economic crisis in 2008, the Swedish government was forced to implement austerity measures. The economic problems at the time were quickly remedied with reforms, but the financially weaker portion of the population was hit hard. | Unlike other major economies in Latin America, the Chilean economy has managed to remain stable. However, after years of steady growth (5% on average between 2010 and 2014), Chile has experienced an economic slowdown since 2015, mainly due to the fall in international copper prices (Chile is the world's largest exporter of copper). In 2016, growth decreased to 1.7%. Chile's unemployment rate decreased slightly in 2016 (7.1%). Poverty continues to affect almost 15% of its population, and there is a high level of inequality (one of the highest rates in the OECD). Reducing income inequalities and the country’s dependence on copper exports represent Chile’s main economic challenges in the long term. |
- Detail of sources of information used
- Country Map
Sweden | Chile | |
Map | [pic 4] | [pic 5] |
- Once you make the comparison, decide which country is the most promising target market for the product.
- Remember that you can justify your decision based on what you saw in Module 1, as well as on the information you gathered, which must contain:
- Why is that country the best option for the product?
- Chile
- What are the concepts that can be applied to the product market?
- Culture, economy, proximity, logistics, costs, government, religion.
- What are the strategies for the product?
- First, our culture is not so different, the language we speak is a strength, we can share ideas and negotiate with no problems; we must have the capable production to export, find out where we’re selling our product or to whom we are selling it and how we’re selling it, then we must do a logistics plan so we have our costs based on our budget, the distance we are crossing is a completely strength, we don’t waste that much money on transportation.
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