Noel environment sociocultural

Environment

Sociocultural

Whereas Colombia is a country where social classes play a key role in consumption, it is important to examine the role each one of the "strata" in the country. Considering the relationship between the poverty level and the level of consumption can say that it has a higher consumption of biscuits Noel in the highest strata, why not just consumption is higher in those houses, it also happens that the Noel biscuits are positioned as one of the most expensive in the domestic market and this limits consumption in the lowest strata.

Knowing this is important to know the percent of Noel population strata according to Colombia; because this allows us to address strategies to know approximately how many people use our product as their economic status, shown below.    [pic 1]

Another important factor is consumer loyalty to the brand Noel, not only because it is a brand with tradition in the market also because it is a national industry and regionalism today helps many brands to position themselves in the market as consumers Colombia supports the national industry and sometimes preferred over imported.

Economic

In July the annual consumer inflation (4.46%) increased slightly and has ten consecutive months of increase, which directly affects consumption and generate potential problems to the company as people looking to sacrifice consumption saving methods, on the other hand, “Banco de la Republica”, one of the banks that handle lower interest rates will keep interest rates steady for 2015, this is good for Noel that by not growing, there is no increase in the credits, which for companies like Noel increase overall costs.

"In short, inflation remains above the upper limit of the target range of domestic spending and the economy continues to adjust to the lower dynamics of national income"  

Tendencies

The movement of "clean to clear" labels is a key trend shaping product development in the food industry. Processors are highlighting the naturalness and the origin of their products to consumers through clearer processes and simple focused on consumers who are taking a healthy trend, which will be played further when speaking of addressing guided to gyms.

Image

Company Image

Customers have a highly positive image of the company and its products, the largest exhibition of this is that it is a company that is present on the market for many years and continued strong because it is a quality company, tradition and recognition provides an excellent service nationwide and constant improvement of its processes, products and strategies rotation attempted to monopolize the entire market; this allows you to create brand loyalty among consumers.

Product Image

The main attribute of this product is the quality of the biscuit, what makes the customer prefer Noel above other cheaper brands on the market.

The quality value for the company is based on getting the job done right the first, focusing on products to the approval of the people and always looking for simple and effective solutions to comply with the philosophy of the company; This commitment is put into practice and is what allows us to have a good image of the product in the domestic market and is gaining more strength in the international market.

International Image

Noel not only has national recognition, has over 35 years of export experience and a consolidation of business in more than 40 countries, which affirms its good image and operation internationally.

Professional Qualification

Management Team

Noel and Nutresa are a group since 1999, with the intention of making an alliance that will position in the international market. Today it is managed by the steering group Nutresa, Management team below.

[pic 2]

External Collaborators

The alliance of Nutresa with Noel is a clear example that an external collaborator Noel sought to help position your brand internationally.

Nutresa is a company with over one hundred years of history, is the leader in processed food in Colombia (59.6% market share) and one of the most important players of the sector in Latin America, with consolidated USD 3.4 billion sales, 7 different types of business such as cold cuts, cookies, chocolates, coffee, ice cream, pastries and Tresmontes Lucchetti. The companies that have Nutresa participation in the local market are:

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