PLAN DE MARKETING DE SHAMPOO.
Enviado por Laura Cruces • 23 de Abril de 2016 • Ensayos • 743 Palabras (3 Páginas) • 905 Visitas
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PLANIFICACION ESTRATEGICA DEL MARKETING EN LA EMPRESA II
INSTITUTO LEONARDO BRAVO
PLAN DE MARKETING
PRODUCTO SHAMPOO
“SECRET HAIR”
Cruces Reyes Laura Xochitl
Maestría en Mercadotecnia
Grupo: 3501
Prof.: Daniel Compeán Pérez
- TENDENCIA DE MERCADO
Farmacias | 617,613 | 9.3 | 734,697 | 10.2 |
Farmacias de cadena | 396,013 | 6 | 492,638 | 6.8 |
Farmacias independientes | 221,600 | 3.3 | 242,059 | 3.3 |
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Total México | 6,630,058 | 100 | 7,232,576 | 100 |
Pacifico | 733,496 | 11.1 | 812,387 | 11.2 |
Norte | 1,310,233 | 19.8 | 1,421,794 | 19.7 |
Oeste Centre | 1,034,465 | 15.6 | 1,114,028 | 15.4 |
Centro | 857,354 | 12.9 | 919,934 | 12.7 |
Valle de México | 1,754,344 | 26.5 | 1,897,690 | 26.2 |
Sureste | 940,166 | 14.2 | 1,066,741 | 14.7 |
Monterrey | 376,609 | 5.7 | 407,518 | 5.6 |
Guadalajara | 295,748 | 4.5 | 314,494 | 4.3 |
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- VENTAS DE LA CATEGORIA
VENTAS EN VOLUMEN A TOTAL |
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TOTAL MÉXICO |
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| 2007 | % | 2008 | % | 2009 | % |
Total México | 113,676 | 100 | 113,174 | 100 | 114,495 | 100 |
Canal Moderno | 100,357 | 88.3 | 101,188 | 89.4 | 103,367 | 90.3 |
Canal Tradicional | 10,581 | 9.3 | 9,658 | 8.5 | 8,532 | 7.7 |
Farmacias independientes | 2,738 | 2.4 | 2,328 | 2.1 | 2,295 | 2 |
Farmacias | 7,385 | 6.5 | 6,918 | 6.1 | 7,274 | 6.4 |
Farmacias de cadena | 4,645 | 4.1 | 4,590 | 4.1 | 4,978 | 4.3 |
Farmacias independientes | 2,738 | 2.4 | 2,328 | 2.1 | 2,295 | 2 |
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TOTAL MÉXICO |
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| VOLUMEN |
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| 2007 | % | 2008 | % | 2009 | % |
Total México | 113,676 | 100 | 113,174 | 100 | 114,495 | 100 |
Pacifico | 12,946 | 11.4 | 11,944 | 10.6 | 12,114 | 10.6 |
Norte | 25,599 | 22.5 | 26,117 | 23.1 | 26,352 | 23 |
Oeste Centro | 17,185 | 15.1 | 16,898 | 14.9 | 17,429 | 15.2 |
Centro | 13,738 | 12.1 | 13,905 | 12.3 | 13,648 | 11.9 |
Valle de México | 30,262 | 26.6 | 29,945 | 26.5 | 29,824 | 26 |
Sureste | 13,946 | 12.3 | 14,364 | 12.7 | 15,130 | 13.2 |
Monterrey | 7,959 | 7 | 7,543 | 6.7 | 7,560 | 6.6 |
Guadalajara | 4,742 | 4.2 | 4,658 | 4.1 | 4,781 | 4.2 |
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VENTAS EN VOLUMEN (TOTAL NACIONAL) | ||
| Volumen | Variación % |
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| (vs año previo) |
2009 | 114,495 | 1.2 |
2008 | 113,175 | 0.4 |
2007 | 113,676 | 1.1 |
2006 | 112,456 |
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