Supermercados Santa Isabel

Santa Isabel is a Chilean supermarket chain owned by supermarket division Cencosud consortium. He is currently a member of the Association of Supermarkets in Chile ( ASACH ) .

Beginnings and expansion

Santa Isabel was founded in Valparaíso in 1976 by Eduardo Elberg . Until the mid- 1990s remained organic growth and presence in the V Region of Valparaiso and the X Region of Los Lagos.

In 1996 he started an aggressive expansion plan nationally and internationally . Among the milestones of this period are open to the Stock Exchange , the entrance to the Metropolitan Region , entering Peru and the opening of stores in Paraguay (under the Supermarkets Stock teaches ) . In July 1996, Multimarket purchase the chain operated 25 stores in Santiago and the south under the Giant Multimarket and teach . In September of that year bought the Marmentini Letelier chain with 10 stores in the metropolitan area and in San Antonio. Internationally , the company opened its first branches in Ecuador . In 1997 it was acquired by the Velox Group , owner of the Disco Argentina .

By the late 1990s, operates 63 local brands in Chile under the Santa Isabel in Paraguay as Stock Market , as well as operations in Peru and Ecuador . In 1999 it was acquired by Royal Ahold by buying Disco Argentina . Later , Santa Isabel supermarket operations absorbs Agas ( Uriarte Supermarkets also owns ) . The company starts trading Tops taught in hypermarkets brand disappearing Stock .

Lower Cencosud

Cencosud acquired in 2003 all of the Santa Isabel supermarkets and Tops in Chile. Local Santa Isabel, when supermarkets nearby, would be complemented by the Jumbo hypermarket chain, possessing different locations and cover different shopping needs of the population.

After 2004 Cencosud acquired supermarket chains Las Brisas, Extra and Montecarlo, these were unified under the name Santa Isabel. The same applies to the Economax chain, acquired in 2006.

MILLIONAIRE SUPERMARKETS COMPETITION

The Ecuadorian market and not remember one jolt, supermarkets have begun an open race to capture the customer and in this race between sprinters and distance runners, the goal is the same: take as soon as possible the biggest chunk of the market that does not use the system , which represents 60 percent.

With the opening of the Chilean first local chain Santa Isabel in Guayaquil, the supermarket industry nationwide has been strengthened through major changes.

And the entry of a third competitor in the business offers to talk in the coming months, because both my Commissariat Supermaxi as they are determined not to cede the leadership position that has characterized. They are adopting new strategies and even think delve into segments that previously had their attention.

On average, only 40 percent of Ecuadorians use supermarkets to stock up on supplies, so that would mean that the remaining 60 percent represents a field not walked for strings. However, things have not been so easy.

Santa Isabel providers has generated a great dilemma: to sell or Chilean commissary or sold to nationals. The truth is that it is difficult to satisfy them both at the same time.

George Olivares, CEO of St. Elizabeth in Ecuador, explains the situation as the logical reaction resulting

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