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Vending Machines "A Silent Seller"


Enviado por   •  15 de Abril de 2016  •  Apuntes  •  1.281 Palabras (6 Páginas)  •  172 Visitas

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Vending Machines "A Silent Seller"

Automatic vending is the way to sell products of all kinds, color, size ... It is the way of selling through machines. In Colombia the market is developing machines and is open to anyone to change the way to sell their products.

Today most vending machines or vending machines are in office but the possibilities are much wider. The most common machines are coffee and snacks, snacks can be found in refrigerated machines, climate, with robotic arm, spirals etc. In coffee we can find automatic or semi-automatic and of different sizes, depending on the range you want to have.

The three strongest markets in the machinery industry in Colombia and vending machines that set the standard in coffee machines, snacks, soft drinks, juices, fruits, packages, and many more.

In countries like Japan, there are 1.93 million vending machines with soft drinks only and this figure does not include the hundreds of thousands machines in which all kinds of products are sold: from socks and feathers, to comic books and sake, drink Japanese par excellence.

And even in a country like Japan, this business might not be a good bet (given the market saturation) itself is proof of how you can sell all kinds of products through these machines. The opportunity can be exploited in many other countries where the trend is just beginning. It is only a matter of time before consumers and businesses in the rest of the world realize the benefits offered by this type of business. ANIBAL

VENDING MACHINE IN COLOMBIA

While this business moves fast in the world, in Colombia this channel is incipient. Although there are no statistics on the number of machines in the country, snacks and food is estimated that the figure is close to 7,000, adding about 4,000 under the franchise model, while for other products such as dispensers of sanitary napkins Familia Sancela (with Nosotras) -has more than 1,000.

This limitation is due, according to some analysts, for two reasons: first, that in Colombia and Latin America, -at shops unlike developed countries have a great insight that moves these machines. And second, the cost. "The investment in machines is high. Their values exceeding $ 12 million and the operation must be profitable.

In Colombia, in cities like Santa Marta there are some companies that are using it.

¿Where to find vender machine in Santa Marta?

EQUIMEDIS PLUS

Offer pharmaceuticals products of free sell like acetaminophen, ambroxol, and fruit salt.

CC Ocean Mall

LA MILAGROSA CLINIC

CARDIOVACULAR CLINIC

Vending Machines that are located in this places offer snack products like soda, cookies, water, sweets, yogurt, juice, potatoes.

Types of Consumers

Vending Machine are directed to the consumers' Market that is the one that is nearby and where the consumers look for how to cover a need by means of the buy of a good, besides these machines come to establishments where there are segments of very specific consumers. In the majority of the cases these machines search how to generate buys for impulse, that is to say; that the products and the same publicity invite the clients to do a buy that they did not have planned.

MENA MACHINE S.A

We currently operate in Bogota, Medellin, Barranquilla, Santa Marta, Valledupar and Cartagena, with automatic vending machines Snack, Refreshments and cold drinks, Combined and variety of hot beverages, including payment systems with banknotes, coins and the possibility of programming cards prepaid.

Semiautomatic machines also offer coffee, tea and chocolate drinks to offer these free of charge to their employees, customers and visitors making more enjoyable stay in their waiting rooms.

In all these cities, you can supply machines according to their needs and provided at no cost to your institution.

The agreed contract may be on loan or in exchange for advertising on the external image of the machines.

Value proposal

The proposal includes the supply of new machines or in optimal conditions, with permanent supply service and qualified technical service. Only we supply high quality products with great variety of brands and competitive prices. Nips 24 hours a day.

STRATEGY VENDING MACHINES

The idea is create vending machines that meet consumer needs, which is well equipped, and constantly supplying, and stay in runs 24 hours with the products, therefore the following two strategies are generated:

1. Vending products for personal use when it reaches the beach machines.

An attractive market is the tourist sector and is a good opportunity to place dispensing machines in specific locations that are available to the customer on the beach. The sun, sand and sea represents a potential market, usually people who come to the beach need certain things that do not have such as, towels, glasses, hats, Blockers, sandals to walk on the beach, souvenirs, lifeguard uninflated important products that meet this need.

Strategic locations: the location of this vending Machine mainly on the beaches of Rodadero, Taganga, and Playa Blanca and even on the part of the spring, the dispensing machines should be attractive to call the attention of the customer who is interested in purchasing the product and that you can use. The idea is to place

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