PLAN DE MARKETING COOPERATIVA MOLINOS “G&G”

Instituto Superior del Profesorado de Salta Nº 6005

TECNICATURA SUPERIOR EN ADMINISTRACIÓN CON ORIENTACIÓN EN GESTIÓN DE PROYECTOS

FUNDAMENTOS DE MARKETING

Mg. Lic. Silvia Alvarez

PLAN DE MARKETING

COOPERATIVA MOLINOS

“G&G”

Producción y comercialización de

Pimiento para Pimentón ORGÁNICO

CAHI – MOLINOS

SALTA

De Salta para el mundo…

INDICE

                                                                                    Página

1-        Introducción                                                                                                                                                3        

2-         Características del Producto y su Producción                                        4

3-         La Cooperativa                                                                                                                                        5

4-         Potencial Orgánico                                                                                                                                18

5-         Normativa Legal                                                                                                                                        19

6-         Producción Nacional                                                                                                                        20

                6.1-Producción Local                                                                                                                21

                6.2- Consumo Nacional                                                                                                        23

                6.3- Consumo Internacional                                                                                        24

7-         Análisis de la Competencia                                                                                                        25

                7.1- Competencia Directa (Nacional)                                                                26

                7.2- Competidores extranjeros (Caso Perú)                                        27

8-         Importaciones                                                                                                                                        28

9-         Mercado Internacional                                                                                                                        29

10-         Producción Local – Fundamento                                                                        30

11-         Algunas Variables a considerar                                                                                31

                11.1- Tecnología                                                                                                                                31

                11.2- Socioculturales                                                                                                                32

                11.3- Económicas                                                                                                                         33

                11.4- Precios y rentabilidad                                                                                                33

12-         Análisis FODA                                                                                                                                        34

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